Head of Marketing

Barron Williams Executive Search have been retained on an exclusive basis by our client, a long-established supplier of medical equipment and services. The business is a multi-award winning, privately-owned group which is based in the North-East of England and provides outstanding care in the delivery of both medical products and clinical services through the NHS and direct to the private sector. They are proudly positioned as the leading independent providers in their field. The team of over 100 includes clinical colleagues across the country and c50 in high skilled, specialist manufacturing in the North-East. With the business set for a period of high growth, the Board are now seeking to appoint a high calibre **Group Head of Marketing** to lead the implementation of a fully integrated marketing plan, aligning their brand and value propositions to business plans and core strategy. The **Group Head of Marketing** will play a key role in driving the required change in marketing operations - leading from the front in transitioning the business into a genuinely marketing-led organisation. You will hold full responsibility for group company marketing activities which will drive the planned growth in sales revenues. As well as reviewing and addressing core mission, vision and purpose, key to success will be the development of core value propositions for target market sectors. Reporting directly into the MD and working closely with the Board, you will initially manage external marketing/PR support resource in delivering highly effective marketing services. This is an exciting time to be joining the business and, for the right person with Board potential, the long-term prospects are excellent. **Job Title: Head of Marketing** **Reports to: Managing Director** **Reports in: Marketing Assistant + External Support** **Key Deliverables**: - As a key SMT member, drive the growth strategy by delivering a high-quality strategic marketing support - Review and refine core mission, vision and value propositions to align the business with its’ strategy - Deliver fully integrated marketing plans and effective campaigns to drive sales revenue growth - Work closely with commercial team colleagues to support distributor partners sales & marketing efforts - With the MD, develop long-term strategic marketing plans for individual Group companies - Manage the marketing mix for all ranges and through respective product lifecycles - Manage and maintain effective relationships with external marketing service providers **Location: North-East England** **Package: Negotiable salary + car benefits package** - Ambitious and strategic-thinking Marketing professional, seeking a pivotal role in a fast-growth business - Demonstrable operational pedigree in relevant settings, with both product & service marketing experience - Credible at board level, able to advise and guide as well as lead on marketing-related issues - Evidence of business growth achieved thru bid/tender led sales processes would be valuable - Business analytics and market research expertise - understands the value of data-driven decision making - Evident marketing communications excellence, able to communicate brand and product messaging - Genuine team player, resilient and collaborative, co-ordinates well with internal & external partners - Market experience would ideally include working with large organisations as clients/partners (e.g, NHS) - Roles to date to include Head of Marketing and education to degree level (plus possible post-grad / CIM) **Job Types**: Full-time, Permanent **Salary**: £60,000.00-£75,000.00 per year **Benefits**: - Company pension Schedule: - Monday to Friday Supplemental pay types: - Bonus scheme Application question(s): - We can only accept applicants who have the 'Right to Work" and are already based in the UK? - Office-based role in Newcastle upon Tyne. Work Location: One location