Marketing Manager

Marketing Manager

About our client

The group consists of three distinct healthcare businesses: All of these businesses are led by an award-winning entrepreneur who leads a number of other businesses including property and hospitality. Across all of them, there is a keen focus on the personal growth and development of all team members.

This company is an award-winning NHS provider of community Dermatology and Ear Nose and Throat services. It is seeking to raise commissioner awareness of its services by producing valuable GP educational and patient material.

The practice provides several primary care services in the borough of Croydon. The service is aiming to raise awareness of these services in the local area to help increase patient registrations.

The third company is a private medical aesthetic service. All marketing activity is focused around generating new lead enquiries.

Main role responsibilities:
*Day-to-day management of marketing efforts for all three companies.
*Direct briefs, oversee and approve production of content marketing, copy, creative and website development.
*Produce high-quality in-house video content for the promotion of aesthetics services in collaboration with technicians.
*Management of websites ensuring brand guidelines, marketing strategies, and key messages are adhered to.
*Ensure assets are available for promotions, merchandising and events.
*Social media management for x 2 companies in collaboration with marketing agency.
*Overseeing Google Ads campaigns including paid search and Performance Max, allocating appropriate budgets to achieve the highest possible ROI.
*Analyse data sets including Google Analytics, Google Ads, and Meta Business Suite, with support from agency - using insights to inform all activities and report results to senior management as appropriate.
*Management of marketing agency, attend calls and weekly meetings, including face to face meetings as appropriate.
*Work within the group to continuously discover & deploy new ideas and initiatives.
*Community management of patient engagement platforms such as NHS Choices and Google Reviews.
*Production of monthly newsletters whilst extending database of recipients, via Mail Chimp.
*Management of GP education portal. Liaising with Clinicians to acquire presentations and obtain external accreditation.
*Acquiring information to produce patient self-management material, briefing, overseeing production and distribution of assets.

You will be a great fit for the role if you have:
Essential

*Demonstrable marketing experience
*Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
*Proven ability to work within a self-directed environment and collaboratively with both internal and external marketing agency.
*A highly organised, creative, and ambitious individual who thrives within a fast paced and high energy environment.
*A strong team member who works well within a wider team, a good communicator.
*A proactive manager who can devise and oversee multi-channel strategies.
*Exceptional time management skills are mandatory with the ability to maintain the smooth running of multiple accounts and assets simultaneously.
*A good understanding of brand communications and demographics with a sound knowledge of marketing strategy.
*Lead the delivery of multiple projects across a variety of creative and marketing channels, including print and digital media.
*Experienced in the creation of high-quality video content and copywriting.
*Collaborate with the external marketing team to drive traffic, improve, and optimize user experience across all digital and offline touchpoints.
*Measure and report performance of all digital marketing campaigns and assess against goals.

Desirable

*Experience of Mid-level management

£45k - £50k per annum. 37.5 hrs per week.
NHS Pension Scheme
Team events
Target Incentives