Head of Marketing

Bausch + Lomb is one of the best-known and most respected healthcare brands in the world, offering the widest and finest range of eye health products including contact lenses and lens care products, pharmaceuticals, intraocular lenses and other eye surgery products. The company is solely dedicated to protecting and enhancing the gift of sight for millions of people around the world - from the moment of birth through every phase of life. Our mission is simple yet powerful: Helping you see better to live better.

With approximately 160 employees in the UK and 21,000 employees around the globe united around our mission of improving people’s lives with our health care products, we manufacture and market health care products directly or indirectly in approximately 100 countries.

Head of Marketing - Surgical

Your role as Head of Marketing is to be a strategic and operational leader to the business with particular focus on:
PURPOSE OF JOB

To lead, develop and execute multi-channel brand strategies and operating plans for B+L UK+I portfolio, employing tracking and monitoring to ensure return on investment.

To guide, support, coach, develop andmotivate the Surgical marketing team towards marketing excellence will be paramount to success in this role.

This individual must relish product and line extension launches and be capable of delivering brand execution by a ‘teamwork’ approach with multiple stakeholders.

The Head of Marketing will be key to generating business insights to optimise our marketing strategy.

They will embrace working collaboratively as part of the senior management team toward delivering UK+I marketing objectives, meeting sales goals, and managing expense budgets.

KEY RESPONSIBILITIES

**Integrated Sales and Marketing in action**:
Tracking brand plans to demonstrate effectiveness in revenue and market share growth in conjunction with the Commercial Analysis Manager.

Seeking relevant sources of data and insight to verify market assumptions and support our market intelligence model to define focus, growth targets and spend for Surgical portfolio brands.

Owning the competitor landscape by curating knowledge of capability, market share and price point.

Ensuring that strategic brand plans support the commercial aims nationally and regionally and are aligned with International category marketing guidance.

Creating opportunities for customer interaction to drive sales and product leads and opportunities within the Salesforce platform that can be tracked and measured for effectiveness, including arranging attendance at the national congress as well as all other key scientific meetings.

Meeting forecast accuracy and supply planning targets through liaison with relevant stakeholders.

Maintaining a close working relationship with the Commercial Operations team to ensure that accurate product information is conveyed in contracts and tender responses.

Utilising the Product Specialist team as an important source of product and market awareness and to act as brand ambassadors in the field, consistent with UK+I brand strategy.

Supporting the continued integration of the sales and marketing functions to ensure that marketing strategy is effectively executed.

Ensuring that all marketing outputs comply with all legal and ABHI Code of Conduct stipulations for interactions with Healthcare Practitioners, as well as meeting all Regulatory expectations.

**Becoming the Leader in Ophthalmology Education**:
Developing the roadmap of our educational platform with defined milestones in areas focusing on young ophthalmologists, surgeons and nurses in daily practice and preceptorship programmes for ophthalmology leaders.

Responsible for sourcing and delivering new Nurse-focused training modules, utilising Product Specialist team through a Train-the-Trainer approach.

Develop didactic and wetlab technique courses for trainee surgeons, with a particular focus on senior trainees to develop brand loyalty.

Measuring + tracking all educational programmes and leveraging the courses to utilise + develop our KOL educators.

To support the development of KOLs to encourage podium presentations and peer-to-peer advocacy.

Liaison with the International team to co-ordinate activity throughout the region, contributing a growing UK+I KOL group to drive brand awareness.

QUALIFICATIONS/TRAINING

Graduate Degree in Life Sciences, Marketing or equivalent recognised Marketing qualification and experience.

Ability to define effective multi-channel strategy, with a familiarity with digital tools and tactics.

Knowledge + understanding of ABHI Code of Conduct and Regulatory requirements in materials development.

Strong competence with Microsoft Office Suite.

Ability with Adobe Creative Cloud Suite + Acrobat desirable.

EXPERIENCE

Significant Brand Manager experience.

Demonstrable track record of ‘excellence in execution’ of tactical brand marketing plans.

Extensive experience in healthcare industry + NHS landscape,