Head of Marketing

17 hours ago


North East England, United Kingdom Proximity Recruitment Full time £100,000 - £120,000 per year

£70,000 + Bonus + Benefits | North of England (Hybrid)

Opportunity to grow into CMO | Exclusive with Proximity Recruitment

Proximity Recruitment is proud to partner exclusively with a forward-thinking and fast-scaling Hospitality & EPOS Technology business to find a
strategic and commercially driven Head of Marketing
. This pivotal leadership role offers the chance to shape and deliver the company's go-to-market strategy across both UK and international markets.

We're looking for a proven marketing leader with
hospitality technology or EPOS experience
, ready to take ownership of a fast-growing function with a clear route to
Chief Marketing Officer
.

Why Apply?

  • Join the
    Senior Leadership Team
    , working closely with the board to define strategic direction
  • Influence
    multi-million-pound budgets
    and build a high-performance marketing team (starting with 2 direct reports)
  • Help scale a business already partnered with over
    900 retained hospitality brands
  • Work flexibly—
    office-based once a fortnight
    in the North of England

Key Responsibilities

  • Develop and execute a
    data-driven marketing strategy
    that fuels qualified leads and aligns with business growth plans
  • Take ownership of core
    marketing KPIs
    : MQLs, conversion rates, CAC, LTV, and ROI
  • Drive marketing analytics, performance tracking, A/B testing, and CRO best practices
  • Oversee
    digital marketing performance
    , including SEO, PPC, social media, and email campaigns
  • Implement and optimise
    marketing automation tools
  • Collaborate cross-functionally with product, commercial, and service teams
  • Lead
    customer segmentation analysis
    to inform targeting strategies
  • Build and manage
    content marketing
    and thought leadership initiatives
  • Identify and develop
    strategic partnerships
    within the hospitality technology sector
  • Report regularly to the board on marketing performance and strategy
  • Grow, mentor, and inspire a
    data-driven and high-performing team

What We're Looking For

  • A strategic marketing leader with
    experience in hospitality technology or EPOS
  • Demonstrable success managing teams, scaling marketing efforts, and delivering measurable ROI
  • Strong commercial awareness and experience working at or reporting to board level
  • Hands-on experience with digital performance tools and marketing automation platforms

If you're ready to take the next step in your marketing leadership journey—and play a vital role in scaling a tech-driven hospitality business with international ambitions—we'd love to hear from you.

Apply now to learn more.


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