Performance Marketing Lead

**Performance Marketing Lead**

**Role Description**

Allianz Pet is now entering the next stage of development and is looking to achieve major growth across its portfolio of brands. Identified for ‘unconstrained growth’, the business is increasing pet insurance distribution across all trading models.

The Performance Marketing Lead will play a key role in deploying our media strategy and online marketing activities. Working across all online acquisition channels (PPC, SEO, Display, Paid Social, Affiliates) you will drive traffic to our websites and increase quotes and sales.

**Salary Information**

Pay: Circa £40,000 per year.

Pay is based on relevant experience, skills for the role, and location. Salary is only one part of our total reward package.

**About You**
- Drive online quotes and sales through the delivery of digital marketing campaigns across a range of online channels including PPC, SEO, Paid Social, Display and Affiliates.
- Own the end-to-end campaign management process from planning, developing creative, testing and optimisation to performance reporting.
- Manage incentives and promotions to increase online traffic.
- Work with external agencies do leverage media, creative and data insight to drive sales growth.
- Manage the sign off of marketing assets inline with internal processes and Financial Conduct Authority rules.
- Lead cross-functional project teams to deliver marketing activity and provide campaign oversight.
- Assist in identifying, managing and onboarding new direct partners.
- Closely monitor, analyse and optimise media campaign performance.
- Execute a test and learn roadmap to improve performance further including ad copy, creative and landing page testing.
- Keep abreast of the changing media landscape and explore new ways to achieve business objectives and reach and engage our target audience.

**Essential Skills**
- Experience working across digital marketing channels: PPC, SEO, Display, Paid Social, Affiliates
- Proficient user of web analytics tools (e.g. Google/Adobe Analytics)
- Excellent attention to detail, with strong numerical and analytical skills
- Experience working with agencies, partners and suppliers.

We support the government scheme “Access to Work” please feel free to ask us about the access to work scheme.

**Desirable Skills**
- Flexible approach and can-do attitude
- Collaborative and enjoys working cross-functionally
- Excellent verbal and written communicator
- Self-starter with the initiative to drive projects at pace.

**What We Will Offer You**

Recognised and rewarded for a job well done, we have a range of flexible benefits for you to choose from
- so you can pick a package that’s perfect for you. We also offer flexible working options, global career opportunities across the wider Allianz Group, and fantastic career development and training. That’s on top of enjoying all the benefits you’d expect from the world’s number one insurance brand, including:

- Flexible buy/sell holiday options
- Hybrid working
- Annual performance related bonus
- Contributory pension scheme
- Development days
- A discount up to 50% on a range of insurance products including car, home and pet
- Retail discounts
- Volunteering days

**Our Ways of Working**

**Diversity & Inclusion**

At Allianz, we prioritize diversity and inclusion, demonstrated by our numerous accreditations: EDGE certified for gender inclusion, Women in Finance Charter members, Disability Confident employer, Stonewall Diversity Champion, Business in the Community’s Race at Work Charter signatories, and Armed Forces Covenant gold standard employer.

We encourage our employees to advocate for their needs, whether it’s assistive technology, ergonomic equipment, mentoring, coaching, or flexible work arrangements.

**Accessible Application for All**

Closing date 1st May 2025

**Join us - Let’s Care for Tomorrow.**

71095 | Marketing & Design | Professional | PG10 | Allianz UK | Full-Time | Permanent


**Job Level**:

- Professional

**Location**:

- Datchet, GB, SL3 9LL

**Area of Expertise**:

- Marketing & Design

**Unit**:

- Allianz UK

**Employing Entity**:

- Allianz Management Services Ltd

**Job Type**:

- Full-Time

**Remote Job**:

- Hybrid working

**Employment Type**:

- Permanent

**ID**:

- 71095

**Position Cluster**:

- Non-Executive