Digital Marketing Specialist
6 days ago
RMS are recruiting for an excellent opportunity for a **Digital Marketing Specialist**, for a leading manufacturing company based in Newton Aycliffe. As the Digital Marketing Specialist, you will be an integral part of the Brand Team. You willbe responsible for building the company brand & enhancing their consumer experience from a digital channel perspective.
You will be working closely with different teams to ensure all comms tools are brand consistent, available & implemented in a successful way.
**The main duties and responsibilities for this role are**:
- Define a clear consumer content strategy for execution across digital platforms including website & social media channels covering Brand/Products/Campaign related topics.
- Generate consumer engaging content & ideas: Buying guides, how to, hints & tips, product & gardening articles etc.
- Collaborate with WebShop Manager to ensure all Brand page information is available, up to date & SEO optimised.
- Responsible for the creation of brand website pages & messaging around the product, campaigns & dedicated topics.
- Track content success by building customer profiles to enhance user experience via Google Analytics/Website Traffic analysis
- Management of the Brand digital platforms? including YouTube and other future potential platforms
- Regularly monitor & report on latest digital trends & seasonal competitor campaign activities
- Identify digital channel asset requirements for new season activity and product launches by liaising with local marketing teams
- Brief & manage agencies to help create all digital communication materials in line with brand expectations
- Ensure all digital assets created are communicated & rolled out successfully across all marketing touchpoint channels
- Support Brand Specialist with studio/lifestyle photography/videography, co-ordination of events & other central team projects
- Responsible for the maintenance of the Digital Asset Management System for the brand.
- Work closely with Product Managers, UK Marketing, Teams and regularly update the Divisional Team.
- Budget management.
- Must have experience in Digital Marketing and an understanding of working with Social & Ecommerce platforms
- Ideally knowledgeable on SEO and software such as Photoshop/Indesign
- Creative writing ability which can be adapted or tailored to suit different customer profiles
- An enthusiastic team player with a flexible approach to work on all aspects of the Brand
- Solution oriented approach with the drive to succeed either in a team or independently
- Organised and can prioritise, whilst managing multiple projects/activities at the same time
- UK Driving License required as some travel will be required.
This role is working Day Shifts, Monday to Friday and is a permanent position This is an excellent opportunity to join a well-established business.
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