Marketing Manager
5 days ago
With over 20 years of industry experience my client is an award-winning supplier of laboratory and microbiological equipment to both public and private sectors across the UK. They have gained recognition and built reputation of their brand and exclusivecustomer service amongst many well-known brands.
**The requirements of the Marketing Manager**
- Previous commercial Marketing experience (2-3 years+) in the Life Sciences/ Biotechnology, Pharma, Medical, Chemicals or a related industry would be ideal, however other industries would be considered
- Hold some form of Marketing or Business-related degree / qualification
- Based in a commutable distance to Leicester
**The responsibilities**:
- Grow and maintain the brand image of the business
- Promote and advertise new products
- Manage and coordinate all forms of marketing
- Generate new leads via marketing activities for the Sales Executive
- Day to day management of the Marketing and Website Team
- Interviews, hires, and trains marketing staff members
- Establishes marketing goals based on past performance and market forecasts
- Oversees current offerings and comes up with initiatives for new products or services
- Research and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
- Works with marketing staff to develop detailed marketing plans for all media channels and sales teams
- Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
- Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
- Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
- Works within the department budget to develop cost-effective marketing plans for each product or service
- Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
- Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
**Benefits**:
- Christmas Bonus based on profit / OTE
- Westfield Medical Health Care Package
- Pension - Salary Sacrifice of 5% Employee, 4% Employer
- Laptop & Mobile
- 20 Days Holidays + 8 Bank Holidays
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