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Senior Digital Marketing Business Partner, Level 5
2 weeks ago
Salary
- **Competitive plus bonus**
- Location
- **Remote, UK**
- This is a _permanent_, _full time_ vacancy_ that will close _in a month_ at 23:59 GMT_. _
**The Vacancy**
The Senior Digital Marketing Business Partner position is crucial for our team and will be responsible for interpreting data trends, analysing market insights, and delivering actionable recommendations to optimise our marketing strategies.
This is a great opportunity for someone dynamic and analytical, with a passion for translating data into valuable insights. If you possess these qualities and are eager to contribute to our marketing success in the B2B tech space, we encourage you to apply.
**What will you be doing?**
As a Senior Digital Marketing Business Partner within this team, your responsibilities will include:
- Analysing and interpreting marketing data, encompassing digital campaign performance, lead generation, and customer acquisition metrics.
- Collaborating with cross-functional teams to derive data-driven insights that contribute to refining marketing strategies.
- Utilising analytics tools to track, measure, and report on key performance indicators (KPIs) across various digital marketing channels.
- Developing and maintaining dashboards and reports to effectively communicate marketing performance to stakeholders.
- Providing recommendations for optimisation based on data insights to enhance overall campaign success.
- Monitoring and evaluating the effectiveness of marketing initiatives, identifying areas for improvement.
- Assisting in the development of customer segmentation strategies for targeted digital marketing campaigns.
- Keeping abreast of industry trends, emerging technologies, and best practices in B2B marketing analytics.
- Collaborating with the marketing team to implement A/B testing and other experiments aimed at improving campaign effectiveness.
**What are we looking for?**
- Demonstrated experience as a Digital Marketing Analyst, ideally within the B2B Technology, Retail/Ecommerce sectors.
- Strong quantitative and qualitative analysis skills, capable of deriving actionable insights.
- Proficiency in utilising data visualisation technologies such as PowerBI, Tableau, etc.
- Proficiency in utilising database management technologies such as SQL, Salesforce, etc.
- Proficiency in analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
In addition to the core skills/experience above, the following competencies are essential for success in this position:
- Excellent communication skills to convey complex data findings to non-technical stakeholders.
- Detail-oriented and highly organised, with the ability to manage multiple projects simultaneously.
- Team player with a collaborative mindset and the ability to work in a cross-functional environment.
**Please note**:
**About IRIS**
As one of the UK’s largest privately held software companies, IRIS Software Group exists to simplify the lives of businesses, schools and organisations.
IRIS provides software solutions and services that substantially enhance operational compliance, efficiency and accuracy, empowering the users of our technology to look forward with certainty and confidence.
Over 4 million parents use our software to connect with their child’s school, 18% of UK employees are paid via an IRIS payroll solution, 50,000 SMEs use IRIS cloud bookkeeping and 21,000 firms rely on us for legislative compliance.
Our operational software is the invisible but essential beating heart of our customers’ businesses, supporting them in a range of objectives, from maintaining legislative compliance to boosting engagement with stakeholders and enhancing productivity.
It’s vital these mission-critical functions work first time, every time.
That’s why IRIS helps businesses run the tough stuff, stay compliant and get operational tasks done right first time, every time - so they can focus on productivity and growth.
IRIS is a company built on hiring the best people; our people are our greatest assets.
They enable us to be the innovative, market-leading, and high-performing company that we are today.
We’re delighted to be certified as a Great Place to Work and one of the UK’s Best Workplaces for Women.
These accolades confirm that our employees have a consistently positive experience at IRIS, with the certifications considering employee wellbeing, diversity and inclusion, trust in management, effective communication and recognition/reward.
IRIS is committed to engaging, rewarding and empowering our employees, and this is central to what we do.
This is why we work to create an environment where employees feel like they are part of a team.
**Why work for IRIS?**
**The Benefits**
**Generous holiday allowance**
**Charity / volunteering days**
**Income protection insurance**
**Life assurance**
**Employee Assistance Program**
**Private healthcare**
**Additional discount**
**schemes**
**Cycle to work**
**scheme
