Head of Marketing

3 days ago

London, United Kingdom Your People Partners Ltd Full time

Job Title**:Head of Marketing**

Based**:Gospel Oak, London (about 2 mins walk from the station)**

Salary**:£55,000**

Package and benefits**:Contribution Pension Scheme, Shareholding, 28 days holiday per year (in addition to Bank Holidays)**

Working days and hours**:Monday - Friday, 10 am - 6 pm**

**Company Values**:

- We care about each other
- We enjoy challenging the impossible
- No bull**... No a**holes
- Compassionate

**Description of Shadow's Head of Marketing role**:
We are looking for a Head of Marketing who can take ownership of creating our marketing strategy, rolling it out, and leading and building our marketing team. The Head of Marketing will be involved in driving forward online and offline marketing campaigns.You will build brand awareness, drive leads, grow the pipeline, support the sales team, and help position us as a thought leader.

**Your Accountabilities and Responsibilities**:

- Turn business objectives and strategy into a robust and effective marketing strategy to help the business achieve its goals.
- Manage and report on the marketing budget.
- Lead, motivate, and build a small marketing team and wider freelancers and agencies.
- Work collaboratively with a variety of stakeholders across sales and product management to ensure there is buy-in and understanding about future marketing campaigns.
- Pipeline growth and lead generation.
- Support the sales team with collateral and content to help them convert more prospects.
- Content marketing via the execution of a variety of activities such as: thought leadership, blogs, webinars and video - ensuring quality is high.
- Be responsible for the website, ensuring content is optimised for SEO, and build our presence across our social channels.
- Ensure marketing and sales activities are connected, workflows are set up and working, and content is used to personalise the experience for our various personas.
- Analyse, track, and report on traffic, conversion rates, campaigns, SEO, bounce rate, pipeline growth, etc.
- Supervise and attend events.
- Ensure the company brand is consistent and well-maintained across all assets.
- PR strategy and execution

**To thrive as our new Head of Marketing, we think you’ll have the following experience and skill sets**:

- An experienced Marketing Manager or Head of Marketing from a B2B Tech business.
- Demonstrable experience in building and executing a marketing strategy that positively impacts awareness and pipeline growth.
- Excellent written skills with the ability to present at the board level and inspire a team.
- Broad experience across online and offline marketing channels.
- Excellent relationship-building skills.
- Track record of managing external marketing agencies and freelancers
- Budget management experience.

If you feel our **Head of Marketing** role could be an ideal next career move for you, we look forward to hearing from you.

**What will Shadow Robot offer?**

With a reward and recognition culture, they want their colleagues to grow, develop, and be part of their journey. We offer a benefits package that includes:

- 36 days holiday incl., bank holidays
- EMI share options

**If you want to make a positive impact and lead in a fast-paced, ambitious company that actively invests and cares about its people, this is an excellent opportunity for you.

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