Marketing Officer

**Position Details**

External Relations

Location: University of Birmingham, Edgbaston, Birmingham UK

Full time starting salary is normally in the range £33,002 to £35,608 with potential progression once in post to £39,906

Grade: 6

Full Time, Fixed Term contract up to January 2028

Closing date: 30th November 2025

**Our offer to you**

People are at the heart of what we are and do.

The University of Birmingham is proud to have been a part of the City of Birmingham and the wider region for over 100 years, and we are equally proud to be recognised as a leading global university. We want to attract talented people from across the city and beyond, support them to succeed, and celebrate their success.

We are committed to helping the people who work here to develop through our sector-leading Birmingham Professional programme which provides all professional services staff with development opportunities and the encouragement to reach their full potential. With almost 5,000 professional services jobs in a wide-range of functions in Edgbaston and in our campus in Dubai, there are plenty of opportunities for you to be able to develop your career at the University.

We believe there is no such thing as a typical member of staff and that diversity is a source of strength that underpins the exchange of ideas, innovation, and debate. We warmly welcome people from all backgrounds and are committed to fostering an inclusive environment where diversity is at the heart of who and what we are, and how we work.

Supporting our people to achieve a healthy work/life balance is important both to our employees and to the success of the University and, depending on the role, we offer a variety of flexible working arrangements. We therefore welcome discussions on all forms of flexible working. In addition, you will receive a generous package of benefits including 40 days paid holiday a year, one paid day a year for volunteering, occupational sick pay, and a pension scheme. We also have three high quality subsidised day nurseries.

The University is situated in leafy Edgbaston and there are excellent transport links to our beautiful campus, including main bus routes and a train station on site. On campus we have a state-of-the-art sports centre with pool, shops, places to eat and drink, our own art gallery, museum and botanical gardens.

Find out more about the benefits of working for the University of Birmingham

**Background**

This Marketing Officer role provides dedicated marketing expertise across a range of channels and activities, working closely with colleagues in the wider Student Recruitment and Marketing teams and with colleagues from across External Relations and the wider University.

**Role Summary**

The Marketing Officer plays a pivotal role in driving student recruitment and enhancing the University’s reputation. Working with colleagues across the University, the post holder will be responsible for the planning, coordination and delivery of marketing activity.

This is an exciting role in a busy, innovative and fast-paced team. Working across the full spectrum of the marketing mix, the post holder will work on marketing campaigns for all audiences in the UK and globally. In addition to creating highly tailored marketing content and having a high level of competency in technological solutions to deliver customer relationship management activity and web content, they will bring together detailed market insight with marketing expertise to deliver measurable marketing campaign activities. The post holder should be a creative thinker with excellent attention to detail, and a quick learner who is happy to work collaboratively to produce innovative solutions to business challenges.

This role would be suited to someone with excellent communication and organisation skills, with experience in digital marketing, looking to further develop their career and bring their expertise into a high-performing team.

**Main Duties**

- Work closely with Marketing and Student Recruitment teams to develop a comprehensive and unified approach to meeting student targets at the University, as well as with colleagues across the institution including those in College teams and the wider External Relations division.
- The role requires flexibility, with a focus that may shift across key areas - such as content development, lead generation, CRM, and digital platforms - as well as across different products and audience groups, in response to strategic priorities.

**Web**

- Develop web content and upload content to the CMS system, checking with care and accuracy, and ensuring SEO and accessibility compliance.
- Report and monitor performance of student recruitment marketing campaign pages on the University website, using initiative to provide recommendations and implement changes to improve the site.
- Work across key sections of the University website, uploading and advising on content, and updating regularly to keep content fresh and up t