Digital Communities and Marketing Officer

**Department: Marketing**

**Salary: £30,000 (pro rata)**

**Working hours: Part time 24.5 hours per week (Evenings and Weekends)**

**Job role**:
The Digital Communities and Marketing Officer will develop new online discussion forums and extend our reach into existing networks, building solid and lasting relationships with property professionals to raise awareness of our membership offer, training, events, qualifications, policy and lobbying work.

We need you to drive engagement and live interaction across social media platforms, find new opportunities to join conversations and promote our objectives. Experience or an interest in property sales and lettings is essential and this role will involve regular weekend and evening work with a mix of remote working and some travel to our office.

**The company**:
Our client is the leading professional body for property agents, with 17,500 memberships, this is a fast-moving Marketing team serving members who are practicing agents (formerly ARLA, NAEA, NAVA, ICBA and APIP) working in lettings, sales, auctioneering, valuing, commercial property and inventories. We uphold recognised industry standards, provide valued membership benefits and are the leading industry voice.

The drive to improve standards is also achieved through the provision of our clients
qualifications which offers a range of formal Ofqual recognised accreditations at different levels. We also deliver industry-leading training programs and enforce mandatory Continuing Professional Development. Our client provides a continuous source of guidance, advice and research through a comprehensive program of workshops, conferences and events. Our expanding series of webinars, blogs, factsheets and integrated regional networks support all the professional disciplines within our membership regardless of their size.

**Role and responsibilities**:

- Finding and engaging audiences online of residential and commercial sales and lettings, auctioneering and inventory providers.
- Engaging potential clients online, representing the organisation using personal profiles along with our clients resources.
- Social listening and monitoring keywords to drive engagement.
- Liaison with a range of member ambassadors.
- Utilise social media management tools, communicate insights with wider Marketing Communications work.
- Live and scheduled social engagement.
- Monitor and report on performance of social media accounts and customer engagement activities using analytics, with a strong emphasis on ROI.
- Furthering the objectives of our member-focused strategy.
- Promoting our wider commercial offer as the professional body of choice for the property industry.
- Building trusted relationships to enhance our virtual presence.
- Ensuring that the content of dialogue is current, engaging and relevant.
- Developing networks across the four nations of the UK, to reflect our membership.
- Integrating campaign messaging with Marketing and Communications, Policy & Campaigns, Press and PR, Commercial and Qualifications teams.

**Who are we looking for?**
- Strong background in Digital Marketing and Social Media and an appetite to expand your knowledge and skills and experiment with new social media strategies
- Experience of Hootsuite and social media platforms
- Must be able to work evenings or weekends
- Organisational skills, with the capacity to prioritise and work across multiple projects
- Keen to get to know our audiences and their priorities
- Understanding what messages and tone work on each platform
- Minimum of 3 years’ relevant experience in marketing or sales with a proven track record
- Excellent teamwork skills
- The ability to work well under pressure and meet deadlines
- An eye for detail and the ability to work accurately

**Job Type**: Part-time

**Salary**: £30,000.00 per year

Schedule:

- Weekend availability

Ability to commute/relocate:

- Warwick, Warwickshire: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Digital marketing: 1 year (preferred)
- Marketing: 3 years (preferred)

Work Location: In person