Head of Marketing

Our Marketing and Communications Team is looking for a new Head of Marketing to oversee all marketing activity for The Growth Company’s business to business services. This includes marketing support for the Business Growth Hub, Good Employment Charter, andseveral other key business support services delivered through The Growth Company.

As a senior marketeer, you will oversee a large team of marketing professionals, and work closely with colleagues in our Education, Skills, and corporate teams, plus our Communications, Design and Digital Teams.

The Growth Company (GC) is a not-for-profit, commercially driven organisation offering exciting and rewarding careers to our employees. We help people and businesses grow by providing education, skills, and support. By joining us you can make a real differenceto people’s lives and the success of our business

**About the role**:
The role is focussed on the products and services we provide directly to businesses across Greater Manchester and the wider North of England. The post holder will work alongside the Head of Marketing for People Services and the Communications Team to deliveran overarching, strategic marketing and communications service on behalf of GC.

Day to day, the post holder will lead marketing activity on behalf of the Business Growth Hub and our Business Finance Directorate, overseeing delivery of specialist marketing, sales, and client engagement strategies with the aim of increasing client acquisitionand retention across a broad range of business areas. These include our partners and our external delivery network.

The role will be actively involved in supporting the marketing activity linked to business and service acquisition, working with the Bid Directorate and senior stakeholders to ensure strategic marketing and communication is embedded across all our fundedprogrammes.

We’re looking for someone who can bring the team together, focussing on delivering real impact to our businesses and providing new and innovative ways of helping tell our story and demonstrate value to our clients and our commissioners. You will help ensureour brand narrative is consistent, ensure the team is adopting the latest technology and marketing tools to ensure we deliver high quality support to the business, and you’ll play an integral role in helping share our story, promoting our services and transformingour customer experience.

**Key Responsibilities**:

- Develop, implement, and evaluate marketing and client engagement strategies that position the organisation’s business support services as best in class in our region and in relevant sectors
- Define measurement and impact frameworks and KPIs for customer engagement and delivery against contract requirements
- Manage and continually review internal capabilities and supplier frameworks to support the marketing operation ensuring value and quality standards are met for current and future needs.
- Develop and nurture key stakeholder relationships locally, regionally, and nationally to ensure that the strategic approach to marketing adheres to industry and government guidelines / contractual demands and is supported both politically and financially.
- Provide advice and guidance to external organisations on the development of marketing and communications strategies that engage businesses and individuals for the benefit of Greater Manchester and at times a wider geographic catchment.
- Work across functions within the Business Finance Directorate to understand need and drive delivery of marketing activity
- Work collaboratively with colleagues from Communications to deliver an all-round marketing and communications service to clients
- Work across the wider company, engaging with corporate support services and other business units to build robust processes on behalf of the wider team
- Ensure the department delivers an efficient and effective service that demonstrates clear value back to the wider business
- Lead a team of Marketing and Digital professionals, providing leadership, support, learning and development across the team
- Actively input into the wider plans and strategies of the Marketing and Communications Directorate, supporting the Marketing and Communications Director and the SLT

**About You**:

- Proven track record of successful delivery, with significant previous experience leading multi-disciplinary marketing teams.
- Extensive experience in B2B marketing and marketing to entrepreneurs, ideally with a track record in promoting services to businesses.
- Experience of simultaneously leading multiple and diverse marketing campaigns across different markets and services and audiences over a large geographical base.
- A demonstrable evidence-based approach to evaluation.
- Experience of winning contracts and successful pitching as well as retaining clients.
- Experience of building insights and analytics capability in a corporate environment.
- Confident, professional, and resourceful, an open and responsive individual.
- Tenacious, resilient, and flexible, leads by example and can 'do' as well as 'guide'.
- A strong networker, influencer, and excellent stakeholder manager.