Head of Media

**Job title: Head of Media**

**Department: Marketing**

**Reports to: Deputy Managing Director**

**Direct reports: Media Executive, Apprentice Media Executive**

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As Head of Media at Full Comms you will:
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Key Responsibilities
- Create, implement and manage our clients’ media campaigns, in both online and offline formats
- Support the Accounts team with media strategies, ideas and channel expertise
- Manage the Media team to deliver campaigns, whilst developing their skillset & understanding
- Stay abreast of channel and format changes, ensuring campaigns delivered follow relevant regulations and accuracy of information provided
- Be an excellent communicator, with colleagues and clients alike
- Actively pursue new opportunities for development and growth, personally, for your team and for the agency

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Understanding our clients’ business
- Develop and maintain a strong client relationship, alongside the Account Manager/Director. You must understand their business inside and out and be able to advise on the next steps
- Understand audience nuances, opportunities and challenges to ensure KPIs are met
- If you’ve got experience of working with property marketing clients, we’d especially like to meet you, but it's not essential; bring all of your learnings & successes from other clients & sectors to the table

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Management and leadership
- Management of the in-house team and services offered, as well as liaising and being the primary with our media partners where relevant
- Motivate and encourage them to do a great job and to develop their skills
- Be someone that the team can turn to for strategic leadership, problem-solving and guidance.
- Effectively delegate, prioritise tasks and manage workload across the department, always with a willingness to deliver at a production level, not just supervisory
- Don’t just be a manager, be a leader in terms of service delivery and attitude

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Strategy & activation
- Create, develop and deliver multi-channel media strategies suitable for budgets and briefs, working with relevant Account Managers to ensure their client’s needs are met
- Oversee and ensure that ongoing optimisation activities are consistent with the goals of strategies and campaigns
- Research, analyse data, and develop key insights and action plans based on campaign results and provide recommendations for budgetary and ROI adjustments
- Ensure that all client reporting properly communicates goals and KPIs, effectively positioning key takeaways, recommendations, and next steps
- Maintain your deep understanding of paid and organic search/media, offline and experiential marketing opportunities
- Build and maintain relationships with media partners and owners to deliver the very best cost efficiencies for the agency and in turn, our clients

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*New business
- Work with the Deputy Managing Director to actively source and bring onboard new business opportunities. This may include tender writing and submission for competitive opportunities, as well as presentations and pitches
- Attend networking opportunities as required, always representing Full Comms aligned with our values

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Project management
- Ensure processes are followed by the team and any barriers and issues are calmly resolved
- Identify gaps or areas for improvement in the process & proactively create fixes
- Ensure budgets given are managed and maintained, highlighting to the Accounts team any forecasted challenges or changes
- Ensure all campaigns are delivered to schedule and budget, ensuring profitability

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Ideally, you will:

- Be comfortable interacting with and presenting to clients, alongside the Accounts team
- Have demonstrable experience in an integrated agency, or similar environment delivering and managing media campaigns, with a focus on digital channels and formats
- Have excellent understanding & competence in delivering social & search campaigns
- Bring some exciting, innovative ideas to Full Comms
- Be comfortable and competent with ownership & responsibility of managing & leading a department, with previous managerial experience
- Recognise the importance of building strong relationships with colleagues and clients alike
- Have a good marketing understanding across a range of disciplines, not just media, including but not limited to SEO, marcomms and experiential

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Our team principles guide how we work, and are pretty good values to live by (even if we do say so ourselves):

- Collaborate: Share ideas, listen to others. Participate. Celebrate each other's successes, and take pride in your own.
- Be committed: Don’t cut corners, don’t copy & paste. Attention to detail and striving for the very best of you takes time, but it's worth it. Aim high.
- Ask “what if?”: Don’t be afraid to try something new. Take inspiration from everywhere. Be open-minded.
- Create opportunities: Don’t settle for the mediocre. Listen to feedback, learn and move on positively. Take considered chances.
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