Marketing Automation Specialist

3 days ago

London, United Kingdom insightsoftware Full time

**Company Description**

**What will you do?**
- Own lead routing rules and maintain automation that supports the lead lifecycle (capture, qualification, handoff)
- Build and manage dynamic audience & suppression lists for marketing campaigns
- List imports & tool management
- Assist the Marketing Operations team with administration and technical support for Pardot/Salesforce and associated integrations
- Proactively identify & recommend process improvements in the lead lifecycle
- Document marketing operations processes for internal/external audiences
- Manage marketable database health: hygiene, normalization, subscription management
- Actively participate in cross-functional sessions that require Marketing Operations expertise

**Qualifications**
- Bachelor's degree in Marketing, Business, Data Science, or related field.
- Experience with hands on use of marketing automation tools and CRM systems.
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration abilities.
- Detail-oriented with a focus on data accuracy and cleanliness.
- Ability to work in a fast-paced, dynamic environment and adapt to changing requirements.
- Prior experience in a B2B software company is a plus.

**Additional Information**

Background checks are required for employment with insightsoftware, where permitted by country, state/province.

At insightsoftware, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.

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