Marketing Executive
1 week ago
We are currently looking for a Marketing Executive to join our busy team
**Location**:UK, Knutsford, or North-West England/Scotland (Flexible working available)
**Salary**: £29,000 - £36,000
Working with the Marketing Manager, the Marketing Executive will have a critical role, supporting in delivering appropriate marketing activity, to drive sales and enhance the Glory brand.
**Marketing Executive Duties**:
- Planning, developing, and implementing effective marketing communication campaigns
- Develop and execute full content strategies that drive engagement with our target audiences and generates high quality leads across all channels.
- Supporting product launches by building launch campaigns
- Building and distributing weekly news, updating content centre (Seismic), and ensuring regular contact with the sales team on new content, collateral and wide initiatives
- Organising external exhibitions and events and internal customer days - which could be physical or virtual.
- Understanding the product and customer profile and market segmentations
- Liaising with industry bodies to market to their audiences and promote the Glory brand
- Build credibility and good working relationships within the wider team, partners and key stakeholders across the UK, Ireland, Europe and with other central services teams
- Overall responsibility for the Customer Business Centre ensuring that the facilities are maintained to a high standard and ensuring that the room meets the needs for virtual conferences
- Maintaining and tracking all leads and assessing ROI of marketing campaigns through the CRM
- Monitoring ongoing campaign spend against the budget
- Responsible for all collateral and merchandise - stock/ensuring sales have required levels
- Utilising social media, digital marketing and advertising opportunities to raise brand awareness
- Responsible for ensuring brand standards in the UK
- Track competitor activity by keeping abreast of market changes and the marketing mix used by competitors.
- Liaising with relevant suppliers, agencies and in-house creative studio
- Working with global marketing and other country marketing teams to leverage best practices and knowledge share. Attending regular meetings with the wider EMEA and global teams.
**Marketing Executive Requirements**:
**Experience**:
- At least 2/3 years previous experience in a similar role
- Experience of using a marketing automation tool; preferably Eloqua
- Experience and understanding of CRM tool; preferably Oracle Sales Cloud
- Ability to present new tactics/ideas across the marketing channel mix
- Strong project management/organisational skills.
- Ability to use spreadsheets to analyse data and spot trends.
- Understanding of customer segmentation
- Pro-active and results driven
- Good copywriting skills
**Qualifications:
- **
- Degree educated with a marketing qualification
**Required Competencies**:
- Demonstrates the Glory-Spirit Behaviours; Value Creation, Self-Starter, Collaborative, Strong Integrity, Focused on Personal Growth
- Excellent interpersonal, communication skills and the ability to effectively use a number of different influencing and negotiation strategies
- Effective and confident in different and challenging environments (cultural and commercial)
- High degree of commercial acumen
- Able to work under pressure and to deadlines.
- Driven and focused problem solver
- Ability to develop and maintain relevant product knowledge
**GLORY SPIRITS**
The Glory Spirits & Behaviours reflect the values and behaviours that are critical to the ongoing success of Glory and as such represent the foundations of our behaviour globally to lead us to realise our mission:
**Value Creation** - strive to create value for customers
**Self-Starter** - understand the objectives of your own work and are proactive in achieving goals
**Collaboration** - respect diversity and create a culture of collaboration to work with each other to achieve a common goal
**Integrity** - understand Glory's mission and act with responsibility and pride to realise achievement and act and behave with high integrity and a strong sense of ethics
**Own Growth** -leverage our own talent and achieve personal development by adopting a broader perspective, looking beyond our own work.
**About Us**:
As a global leader in cash technology solutions, we provide the financial, retail, cash centre and gaming industries with confidence that their cash is protected and always working to help build a stronger business.
Our cash automation technologies and process engineering services help businesses in more than 100 countries optimise the handling, movement and management of cash. While we span the globe, we personally engage with each customer to address their uniquech
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