Marketing Campaign Manager

**Marketing Campaign Manager**

**Milton Keynes (Hybrid)**

Jungheinrich are global leaders in the manufacture and development of advanced materials handling technology, from forklifts to fully automated warehouses.

Efficient processes are crucial to the success of a company. That is why we have made intralogistics our passion. We ensure that our customers benefit from the most cost-effective products, systems and services for their requirements, irrespective of theirindustry or business size.

**Role Purpose**:

- To support the Head of Marketing to build and execute demand generation campaigns to meet lead generation and market awareness targets
- To understand how to size a Serviceable Addressable Market (SAM) and build target market audiences
- To adopt Group strategic direction and global best practices and implement locally
- To work closely with local sales and sales support teams in a matrix environment, serving as an internal business partner for marketing communications and lead generation

**Role Responsibilities**:

- Devise B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers as well as generating brand awareness
- Drive a consistent pipeline of inbound enquiries for Business Development
- Manage the end-to-end implementation, tracking and measurement of marketing campaigns
- Write, edit and proofread copy for promotional materials within marketing campaigns
- Brief and oversee the work of our external design agency as well as internal team members, who will deliver much of the campaign activity
- Work within a budget and report any overspend
- Ensure that the Jungheinrich brand and identity is adhered to in campaigns and in all communication channels
- Deliver regular reports to Head of Marketing and other stakeholders of campaign results, including analysis and evaluation of KPIs
- To manage key milestones and deadlines to ensure campaigns are completed on time while maintaining accurate budget, expense tracking and forecasting.
- To engage internal network and / or external suppliers as needed and ensure final deliverables meet local market needs.
- Maintain regular measurement of the ROI of campaigns
- Ensure accuracy of marketing materials and provide formal sign off if necessary
- Collect and use data to inform new campaigns and the evaluation of existing campaigns
- Management and execution of internal and external events, both in the UK and abroad

**Role Requirements**:

- Highly creative, able to identify target audiences
- Experience in devising digital campaigns that engage, inform and motivate
- Excellent communication skills - able to liaise with all stakeholders of all levels internal and external to the business
- Able to work on own initiative
- Strong Project Management Skills and Interpersonal skills
- Demonstrate credibility, enthusiasm and initiative
- Willing to put the extra work in to achieve all campaign requirements to time and to budget
- Good copywriting skills, able to communicate clearly

**Competencies Required**:

- Significant experience in a B2B marketing role, agency or client-side
- Proficiency with CRM & Marketing Automation tools, including Marketo, SAP
- Good knowledge of Microsoft Office and marketing automation (e.g. Marketo)
- Experience of managing creative agencies
- Comfortable working in a matrix environment with multiple stakeholders
- Strong collaborative skills
- Excellent time management skills
- Able to travel occasionally to other JH sites in the UK or Germany

**Jungheinrich offer a complete benefits package including**:

- 25 days holidays, plus 8 bank holidays
- Stakeholder Pension matching up to 10% contributions
- One of the most comprehensive Private Medical Insurance Policies available. Free to all employees as a taxable benefit, with additional option of adding on partners/children at a small cost
- Income Protection Scheme
- Employee discount platform -The Jungheinrich employee discount platform allows all our employees to access discounts and cashback on 100’s of high street and internet brands, together with a concierge service which will help with travel bookings, theatretickets, and restaurant reservations
- 6 x death in service
- Voluntary Schemes:

- Simply Health
- BUPA
- Eye Care