Paid Media Executive

2 days ago

Plymouth, United Kingdom Your Digital Future Full time

Position: Paid Media Executive

Location: Plymouth, UK

Type: Full-time, on-site

About Us:
Our client, a renowned name in the luxury goods market, is seeking a talented Paid Media Specialist to join their marketing team. If you have a passion for paid media, a solid understanding of SEO and SEM, and enjoy working in a fast paced e-commerce environment with a driven and highly creative team this could be the job for you.

Key Responsibilities

Paid Media Campaign Management:

- Create, execute, and optimise paid media campaigns across platforms such as PPC, Meta, and Pmax.
- Monitor and analyse campaign performance, making data-driven decisions to improve ROI.
- Manage budgets and bids to maximise the effectiveness of campaigns.

Digital Marketing Support:

- Assist in the planning and execution of broader digital marketing campaigns.
- Collaborate with the Organic Media Manager to ensure paid media efforts complement organic search strategies.
- Support SEM initiatives to enhance overall search engine visibility.

Optimisation and Development:

- Implement basic optimisation practices, including Search Query Reports (SQRs), audience/placement targeting, and Budget Health Checks.
- Conduct A/B testing on ad copy, formats, match types, landing pages, audiences, and placements; analyse results and recommend campaign changes.
- Conduct market and competitor analysis to identify new opportunities and make relevant adjustments.

Reporting and Analysis:

- Generate regular reports on campaign performance, providing actionable insights for audience growth, engagement, reach, leads, and sales.
- Use analytics tools to track and measure the success of digital marketing efforts.

Collaboration and Communication:

- Work closely with the Head of Marketing and Organic Media Manager to align paid media strategies with overall marketing goals.

**Experience**:

- Minimum of 2 years in paid media, with a strong focus on PPC, Meta, and Pmax.
- Proven track record of managing successful paid media campaigns.
- Knowledge of the luxury goods market is advantageous.

**Skills**:

- Proficient in paid media platforms and analytics tools.
- Strong understanding of SEO and SEM principles.
- Excellent analytical and problem-solving skills.
- Strong written and verbal communication skills.

**Education**:

- Bachelor’s degree in Marketing, Business, or a related field is preferred.

What We Offer:

- Competitive salary.
- Opportunities for professional growth and development.
- A collaborative and supportive work environment.

**Job Types**: Full-time, Permanent

Pay: £30,000.00-£35,000.00 per year

**Benefits**:

- Company pension
- On-site parking

Schedule:

- Monday to Friday

**Experience**:

- PPC: 2 years (required)
- Google AdWords: 2 years (required)

Work Location: In person

Reference ID: PME

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