Global Influencer Strategist Marketing

Are you passionate about connecting with communities through their influencers?

We’re looking for a strategist with hands on experience connecting creators and brands to help define a role for influencer across several different audiences.
Core Responsibilities
- Define the Creator Strategies for upcoming global campaigns, including global partnerships, and recommendations for local market execution.
- Collaborate with teams across The LEGO Agency and The LEGO Group to implement global creator campaigns.
- Help build our creator database, identifying upcoming talent across audiences and passions.
- Act as a custodian of Influencer as a channel throughout the business and with key collaborators.
- Drive our Creative Effectiveness strategy within the Influencer field.
- Brief external partners to complete global influencer projects on our behalf.

Play your part in our team succeeding

At The LEGO Group, we believe in the power of creators to give a voice to our many audiences. Our work with social media creators, and other influencers, aims to empower individuals to build new and exciting experiences for their own audiences and communities.

This role sits in The LEGO Group’s internal agency, and is one of the representatives for Influencer as a channel in the LEGO Group. It will work across several projects, where the role for Influencer may be key, or may be small and therefore output can vary between very light consultation to protect the channel, to significant global strategies.

Do you have what it takes?
- 2-4 years experience in influencer marketing, or social media marketing (with an interest in influencer)
- Experience planning and implementing campaigns across multiple markets
- A knowledge of talent and influencer contract must haves, as well as
- Advertising Disclosure Standards in multiple markets.
- Experience using Influencer Management/Database Tools
- Able to manage multiple projects, and multiple stakeholders simultaneously.
- Passion for measurement and effectiveness.

Join the global LEGO® team

What’s in it for you? Here are some of what to expect:

- Family Care Leave - We offer enhanced paid leave options for those important times.
- Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- Wellness - We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based
- Colleague Discount - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
- Bonus - We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.
- Your workplace - Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at the LEGO Group.

Working in this role means you’re right at the centre of the future of Influencer at The LEGO Group. It’s an exciting role, which touches several parts of the LEGO business, and also spans several different audiences, interests and passions. No one day is ever the same.

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**Location**
- United Kingdom, London, Greater London

**Job ID**
- GB6868

**Category**
- Marketing

**Language**
- EN