Senior Media Campaigns Coordinator

**Details**:
**Reference number**:

- 291187**Salary**:

- £36,018 - £41,866**Job grade**:

- Higher Executive Officer- Band D**Contract type**:

- Fixed Term**Length of employment**:

- 12 months**Business area**:

- HES - Marketing & Engagement**Type of role**:

- Communications / Marketing**Working pattern**:

- Full-time**Number of jobs available**:

- 1Contents

Location

About the job

**Benefits**:
Things you need to know

Location
- EdinburghAbout the job

**Job summary**:
Thank you for your interest in the post of Senior Media Campaigns Co-ordinator with Historic Environment Scotland, based at Longmore House. This is a 12 month fixed term and pensionable appointment.

***This role will sit within the Corporate Communications team in the Marketing & Engagement Directorate and will involve co-ordination of our overarching proactive output to media, as well as reacting to media enquiries as required.

This will include the delivery of core content aligned to our Corporate Plan **_‘Heritage for All’, _**to existing and developing audiences, against key projects, campaigns and agendas.

**Job description**:
As Senior Media Campaigns Coordinator, you will play a role in coordinating proactive external media activity for the organisation and identifying timely, relevant content which delivers our wider narrative as Scotland’s lead heritage body against priority areas.

With a strong understanding of the communications mix and how different media relations tactics can be used strategically to effectively promote our activities and messages to our diverse audiences, you will play a role in helping to create and coordinate delivery of our communications strategy and directorate communications plans. A background in planning, including audience segmentation and commissioning and analysing research would be advantageous.

Although focused on external communications and media in particular, you will be expected to work closely across all areas of communications across the wider team, as well as with colleagues within internal communications, to ensure content is managed across all of our channels.

Your post will involve a significant degree of planning of diverse communications activities to support our Corporate Plan, _Heritage for All_, as well as the ability to identify and highlight creative solutions to tell our collective and individual HES story to different audiences.

We are looking for an individual with enthusiasm and skill who can create innovative and effective communications projects and co-ordinate activities with clearly demonstrated outcomes.

You should also be able to demonstrate strong planning skills, ideally with experience of working in a busy communications office.

**Person specification**:
You will be required to demonstrate that you meet the requirements and qualifications below as part of the selection process.

**_Essential requirements:_**
- Strong strategic overview, with the ability to co-ordinate campaigns that reflect the broader corporate narrative of HES.
- Experience dealing with journalists responding to both inbound media enquiries and ‘selling in’ proactive campaign stories.
- Excellent project management and organisational skills and attention to detail, from planning and implementation to reporting.
- Sound knowledge and experience of strategic stakeholder communications and how they interact and can be used to best effect.
- Ability to co-ordinate integrated communications campaigns and identify the best channels to reach key audiences.
- Experience commissioning and analysing qualitative and quantitative research for public relations activity.
- Ability to manage several strands of communications activity simultaneously to deadlines.
- Must have relevant and recent experience of working in a communications or marketing environment.
- Strong written and verbal communications skills.

**_ Desirable requirements:_**
- Experience in audience segmentation techniques and collating and analysing data, including online analytics.
- Relevant communications or project management qualification.

**Benefits**:

- Learning and development tailored to your role
- An environment with flexible working options
- A culture encouraging inclusion and diversity
- A Civil Service pension with an average employer contribution of 27%

Things you need to know

**Selection process details**:
We are looking for you to complete a statement of competence looking at the essential and desirable requirements of this role.

Feedback will only be provided if you attend an interview or assessment.**Security**:
- People working with government assets must complete baseline personnel security standard (opens in new window) checks.**Medical**:
**Nationality requirements**:

- Open to UK nationals only.**Working for the Civil Service**:

- The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.
- We recruit by merit on the basis of fair an