Deputy Head of Media Investment

Who are they and what do they do?

Their mission is to help raise funds for charities and good causes and increase awareness of their work. Players of their clients have raised more than £900 million for 9,000 good causes since 2005. This funding is transforming lives and communities in Britainand beyond.

Together Novamedia, the creator and our client - in the Netherlands, Sweden, Britain, Germany and Norway - was ranked the second largest private charity donor in the world and the biggest in Europe in 2018/19.

Be part of the team.

Their goal is to create a working environment and culture where everyone is able to achieve their best.
Each year, they invest up to 4% of salaries into training and development opportunities that will stretch and challenge people at every stage of their career.
In addition to an exciting career, they offer a generous pension, private health insurance that rewards you for being active, life assurance, free gym membership, leisure and entertainment discounts, 36 days holiday plus your birthday off and much more.

Role Summary

They have ambitious goals and targets to deliver within their Marketing function so to help achieve this they have created an in-house media investment team. Through a performance first mindset they aim to deliver the wider business, marketing and communicationstrategies through best-in-class media planning & activation. Working closely with their agency partners and improving their direct media owner relationships they aim to become the media partner of choice, leaning into a rapidly developing media landscapeand leading the next generation of media solutions alongside developing a team of confident, best in class channel specialists.

The Deputy Head of Media Investment is responsible for setting and advocating the monthly and annual media campaign planning strategies across paid, owned and earned media as part of the wider media and marketing strategy. A channel agnostic planner andultimate owner of cross channel media plan the Deputy Head of Media Investment is responsible for influencing what activity is deployed when and where to drive maximum sales performance across all media channels.

Key Activities
- Set and advocate media campaign planning strategies across paid, owned and earned media as part of the wider media and marketing strategy to maximise sales performance.
- Continued improvement of CPA and sales performance strategies in relation to media.
- Utilise internal insights and audience segmentation combined with audience reach intelligence and competitive context to create best in class media planning.
- Be the ultimate owner of the monthly cross channel media plan, influencing what is deployed when and where to drive maximum sales performance.
- Ensure all planning decisions are channel agnostic. Utilise a range of traditional & new media channels or platforms to deploy plans that balance short & long-term goals to drive growth.
- Work closely with their channel managers to ensure their strategic planning principles are delivered within individual channel implementation strategies.
- Report on end-to-end campaign performance providing clear and actionable insight at channel and campaign level with 'so what’ implications that will directly shape future campaigns.
- Work closely with the Head of Marketing, Chief Digital Officer and Head of Media Investment to effectively integrate data planning strategies.
- Maintain and enhance analytical standards with internal insight team and external partners to constantly enhance their optimisation capability to drive better performance from their media investment.
- Define and evolve brand safety and compliance principles and ensure these are embedded across their channel teams with a focus on pushing boundaries (compliantly) to drive sales performance.
- Manage media agency relationships ensuring quality of service on contractual obligations are maintained.

**Required Skills**:

- Experience in media agency, media sales or similar marketing role.
- Educated to degree level or equivalent.
- Additional qualifications in marketing, media or business would be advantageous.
- Industry recognition for media planning (i.e. media awards).
- Experience planning in international markets is desirable.
- An experienced people manager with the ability to manage senior stakeholders.
- Tireless and results driven mentality, able to continually critique and optimise performance and processes with a positive mind-set.
- Detail orientated planner to research to uncover insight and implications.
- Prior experience leading multi-channel media planning across bought, owned, and earned strategies.
- Proven experience of delivering econometric modelling and insight specifically to make recommendations that inform Media Planning and Marketing Strategy.
- Impeccable organisational and time management skills: ability to multitask and prioritise workload.
- Deep understanding of data with the ability to link inputs to produce actionable insights.
- Attend Senior Management Team commitments in the absence of Head of Media Investment.

Personal Attributes
- A natural passion and interest in media and technology.
- A creative flair with the ability to create campaigns & partnerships that innovate and disrupt.
- A passion for growth and a willingness to get stuck in.
- A self sufficent, positive, highly motivated individual.
- Ability to build relationships across different departments and respresent the business at all levels.

Additional Information

Whilst the core hours of the role will be 37.5 hours per week, worked Monday - Friday 9am - 5:30pm, working out with these hours will be required around event times, where necessary time will be given in lieu.