Campaign Operations, Senior

17 hours ago

Edinburgh, United Kingdom N-able Full time

Overview:
We’re looking for an energetic and diligent self-starter who loves to be immersed in, and organising, multi-channel content campaigns. The Campaign Content Manager will need to be digitally-savvy, thrive on building relationships and excited by the idea of coordinating the content calendar for the demand generation function. Organised and brilliant at project management, you’ll need to build strong relationships with nearly every area of the go to market function, our in-house creative team, product marketing managers, channel specialists (performance marketing and lifecycle teams), brand, community, and events teams to deliver high-quality, timely and relevant content.

**Responsibilities**:

- Develop and execute on demand generation content calendar to drive new audience acquisition, cross sell to existing partners and align to revenue
- Consult with go to market stakeholders such as sales, partner success, community, and product marketing to gain insight on content topics that are relevant and useful for our audiences.
- Work with internal creative teams to create new content e.g infographics, eBooks/ guides, webinars, and videos.
- Work with campaign managers, product marketing and Head Nerds to refresh successful existing owned content.
- Work with Brand team and internal thought leaders to curate relevant industry content to share with our audience.
- Create content deployment plan with input from performance marketing and Lifecycle teams based on principle of sharing the right content to the right person at the right time.
- Test, measure, and optimize content to meet business goals and drive continuous improvement.
- Report on content performance against agreed KPIs.
- Work with Sales and PSM enablement to ensure go to market teams are aligned on conversation topics to support demand generation motion.
- Spending time with prospects and customers to gather insight to inform the types of content we create and topics we cover

Qualifications:

- Expertise in developing content and deployment plans
- Strong project management skills
- Passionate about understanding customers and their needs
- A strong communicator who can build relationships and manage stakeholders at all levels, you’ll need to be able to keep people up to speed, on-track and feedback progress at all stages.
- Self-motivated, can work independently and proactively to resolve issues, and take ownership of projects end to end
- Experience working on marketing campaigns and paid social media
- Experience working with white papers, case studies, online calculators, and infographics
- Experience using marketing strategies to drive marketing leads and opportunities
- Naturally a driver and a builder; able to work in a fast-paced environment
- 3+ years of marketing experience
- Knowledge of the IT buying center and technology market or experience with SaaS selling motions a bonus

**Preferred Qualifications**
- Marketing degree or CIM qualification preferred

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