Email Marketing Executive

2 weeks ago


Watford, United Kingdom Workwell Full time

**Job Purpose**

The purpose of the role Is to deliver nurture journeys for all B2B leads in the funnel as well as developing B2B customer retention and cross sell activities to support our growth objectives. In this role, you will have a thorough understanding of our chosenCRM and marketing automation tool.

you will:

- Be responsible for all communication to prospects and clients.
- Define KPIs for each campaign and rigorously analyse the results, suggest improvements, and test new Ideas.
- Work on and Improve data segmentation and post campaign analysis.

**Skills, knowledge, and experience required**
- An excellent understanding of CRMs and understanding of data segmentation to optimise communication
- Experience building marketing personas
- Knowledge and experience of working within GDPR regulations
- Strong analytical and data skills within marketing

**Person Specification**
- Ability to work across different departments to understand our different personas
- Creative mindset
- Excellent communicator
- Excellent command of the English language (written, understanding, verbal)
- Confident, articulate, strong interpersonal skills
- Adaptability, flexible and the ability to work within a pressurised environment

**Hours**

37.5 hrs pw

**Contract Type**

Full Time, Permanent - Remote/ Hybrid

**Salary**

£30,000 -£35,000 pa

**Direct Line Manager**

Reports to the Digital Marketing Manager


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