Marketing Executive

20 hours ago

Watford, United Kingdom Majestic Wine Warehouses Ltd. Full time

Location- Watford- Job type:
- Permanent- Job ref:
- 003082- Published:
- about 21 hours ago**We have an exciting opportunity for Marketing Executive to join the UK’s largest specialist wine retailer**

**The Role**

The role of a Marketing Executive is to support the Marketing Manager in the delivery of a variety of marketing projects and campaigns and own the local in-store marketing plan. The Marketing Executive will be working on a broad range of marketing initiatives which will provide a great level of exposure to different aspects of marketing including: Advertising, Social media, Local marketing, Branding, Customer research and insight.

**Key Responsibilities**:
**Advertising**
- Coordination of the delivery of the ATL marketing activities, working with our creative and media agency to ensure assets and campaigns delivered on time.
- Monitoring social media ads, comments and performance.

**Customer insight**
- Create surveys using survey tools and monitor responses.
- Analyse data from surveys and create and update trackers.
- Assist with briefing and delivery of research projects.
- Update and run monthly customer experience dashboards.

**Local & Instore Marketing**
- Own the new store, refits & closures marketing plan, working with retail ops and media agency to build and recommend local marketing plans that drive new customers to Majestic
- Identify local marketing opportunities for new stores and refits.
- Monitor performance of local campaigns and recommend improvements based on ROI and improved performance.
- Represent the Customer Team in the store design process, working with Retail Ops and Property to ensure an optimised customer experience in store design and store signage.
- Create a plan to constantly improve colleague engagement and compliance using in-store POS systems and working with all appropriate internal stakeholders.
- Working with Trade Planning and Marketing Leadership team, create and run a full calendar of in-store content and materials to support promotional activity, communicate our product range, and strengthen the Majestic brand.
- Manage day to day relationship with the printer for all instore POS.
- Manage data flows and automation of instore POS.

**Marketing administration**
- Manage suppliers, Purchase orders and budget tracker.
- Ensure artwork files, briefs and project documents are on file and up to date.
- Maintain Trademark status log and register new brands with our lawyers.

**Knowledge & Skills Required**:

- Can do attitude
- Highly organised and not phased by managing multiple tasks.
- Excellent written and verbal communication skills
- Project management skills and experience
- Analytical - Comfortable using spreadsheets and processing data to draw conclusions
- 3 years minimum experience within marketing
- Previous experience working in a fast paced environment
- Previous exposure to a B2C marketing department
- Previous experience of using digital analytics tools
- Previous experience working with and managing marketing agencies - desired

**Job Specifics**:

- **Contract**: Permanent
- **Hours**: 37.5 Hours Per Week

**Please ensure you have a conversation with your Regional Manager first before applying.

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