Paid Media Executive

Gemini Worktops is a rapidly growing family-owned business. Due to continued and significant growth, we are now looking for an experienced, professional, and reliable Paid Media Executive to develop, execute, and monitor paid marketing plans and campaigns that build brand awareness, strengthen sales, and drive enquiries.

**Paid Media Executive - Full Time - Permanent - Up to £35k**

**Our Values**

Strive: We strive to be the best version of ourselves; we have the courage today to shape a better future tomorrow. We always have a can-do attitude.

Passion: We are passionate about what we do; we go the extra mile to understand, determine and deliver what our customers want. We are a high-performance team.

Innovative: We move fast and innovate; we have an urgent need to make our company a better place. We have no fear of failure.

Relentless: We are relentless in our pursuit of excellence; we always focus on the quality of our product, prices and service. We think big and do big.

Integrity: We act with integrity; we take responsibility for our community, environment, heritage and reputation. We do the right thing, the right way.

Teamwork: We work as a team; we trust and respect each other and always communicate. We sink or swim together.

**The Role**:
**Key Responsibilities**:

- Planning, execution, and optimisation of paid media campaigns across Google Ads (Search, Display, YouTube) and Meta platforms (Facebook, Instagram).
- Continuously monitor and optimise campaigns to ensure maximum ROI, including adjusting bids, targeting, and ad creatives based on performance.
- Manage and update ad groups, keywords, ad copy, and bidding strategies in line with campaign goals.
- Oversee daily budgets and bids for campaigns, ensuring adherence to agreed spend levels and that campaigns are delivering optimal results within budget.
- Work with the team to ensure efficient allocation of budget across campaigns, including rebalancing budgets based on performance.
- Analyse performance data (e.g., CPC, CTR, CPA, ROAS) to identify trends and opportunities for campaign optimisation.
- Create comprehensive performance reports for internal teams or clients, including actionable insights and recommendations.
- Conduct deep dives into campaign data to identify underperforming areas and implement necessary adjustments.
- Develop and implement audience segmentation strategies across both Google Ads and Meta platforms.
- Leverage first-party data, interest-based targeting, and lookalike audiences to ensure ads reach the most relevant and high-converting users.
- Collaborate with creative teams to ensure ad copy and creatives are aligned with campaign objectives and best practices.
- Experiment with different ad formats, copy variations, and creatives to continuously improve performance.
- Design and execute A/B tests on ads, landing pages, targeting strategies, and bidding structures to improve campaign effectiveness.
- Monitor test results and refine strategies based on findings to drive continuous improvement in performance.
- Stay updated on the latest trends, features, and best practices for both Google Ads and Meta platforms.
- Continuously test new features or tools within the platforms to improve campaign efficiency and performance.
- Work closely with the wider marketing team to ensure biddable campaigns align with overall strategy and client goals.
- Provide regular updates to internal stakeholders, sharing key insights, challenges, and opportunities.

**Qualifications**:

- At least 1-2 years of hands-on experience managing paid campaigns on Google Ads and Meta platforms (Facebook, Instagram).
- Proven track record of optimising and managing successful paid media campaigns with a focus on delivering results and maximizing ROI.

**Skills**:

- Solid understanding of Google Ads (Search, Display, YouTube) and Meta advertising platforms.
- Strong data analysis and reporting skills, with the ability to make data-driven decisions.

**Experience**:

- Experience with campaign management tools (e.g., Google Ads Editor, Facebook Ads Manager) and tracking tools (e.g., Google Analytics).
- Proficient in Microsoft Excel or Google Sheets for data analysis and reporting.
- Knowledge of attribution models, bidding strategies, and performance metrics (CTR, CPC, CPA, ROAS, etc.).

**Behaviour**:

- Strong attention to detail, with the ability to manage multiple campaigns simultaneously.
- Excellent communication skills and the ability to collaborate with cross-functional teams.
- A proactive mindset with the ability to work independently and make decisions based on data insights.
- Analytical and results-oriented, with a strong desire to improve campaign performance.

**Education**:

- A degree in Marketing, Business, Communications, or a related field is preferred.

Google Ads Certification or Meta Blueprint Certification is a plus.

**Job Types**: Full-time, Permanent

Pay: £25,000.00-£35,000.00 per year

**Benefits**:

- Casual dres