Lead Digital Media Specialist

Brightsparks, an industry-leading digital marketing agency specialising in behaviour change for social good, is seeking an experienced Lead Digital Media Specialist. This role is critical to the strategic design, execution, and management of digital PPC, paid media, and organic marketing campaigns across the agency.

This role is perfect for an Digital Media Specialist with experience operating in a agency environment and successfully delivering a range of digital marketing projects. The role will be a permanent contract at 35 hours per week.

The role will work on a hybrid basis with dedicated time required each week in our York city centre office as well as opportunity for remote working too. All of the projects that role will touch will be social purpose projects so this represents a fantastic opportunity to make a difference in people's lives every day.

**About Us**

Brightsparks is a full-service creative agency specialising in behaviour change for social good. We believe in the power of purpose-focused organisations as a force to bring about positive change for people and society.

That’s why we exclusively work with social purpose organisations to help us achieve their goals.

Brightsparks works extensively in the areas of marketing, campaigns, creative and consultancy projects with organisations like NHS trusts, local authorities and national and international charities and NGO's.

Find out more at.

**Key Responsibilities**:

- To oversee the strategy, execution, implementation and ongoing management of planned digital PPC, paid social, paid media, and organic digital marketing campaigns across the agency.
- To lead the development, execution and evaluation of digital media buying, working within pre-agreed budgets to maximise ROI for the agency and it’s clients.
- To provide Leadership Management and Accountability to digital marketing staff and contractors.
- To work within, and develop, systems and processes to ensure optimal media buying performance.
- To be client facing for client onboarding and discovery sessions to obtain requirements and present recommendations on media buying approaches.
- To analyse and manage existing ad campaigns to achieve and exceed performance KPIs where possible.
- To support BSA’s business development activities.
- To provide thought leadership on BSA’s approach to digital marketing and media ad buying, maintaining an up-to-date understanding of current best practice, opportunities and threats, recommending and leading on changes to organisational strategy and process.
- Ensure 80% of accounts/projects are on track or successfully achieved against the company scorecard.

**Required Experience**:

- Relevant digital media ad platform qualifications and training.
- 3 years experience leading and managing pay per click digital marketing, including designing strategies and budget management
- 2 years experience of managing staff and freelancers
- 5 years experience successfully delivering digital marketing projects in agency settings.
- 5 years experience developing campaigns across a standard range of PPC and paid media platforms.
- (Desirable) Experience of leading and managing digital marketing campaigns for public sector and / or charity organisations

**Job Types**: Full-time, Permanent

Pay: £40,000.00-£45,000.00 per year

**Benefits**:

- Company pension
- Free parking
- On-site parking
- Work from home

Schedule:

- Monday to Friday

Ability to commute/relocate:

- York: reliably commute or plan to relocate before starting work (required)

**Experience**:

- public sector / charitable campaign: 1 year (preferred)
- PPC Campaign Management: 3 years (required)
- managing staff or freelancers: 2 years (required)
- Digital media in an agency setting: 5 years (required)

Licence/Certification:

- digital media ad platform qualifications and training (required)

Work Location: Hybrid remote in York

Application deadline: 20/01/2025
Reference ID: Lead Digital Marketing Specialist