CRM Executive

2 weeks ago

Deeside Industrial Park, United Kingdom Iceland Full time

Here at Iceland we’re different. We care. We’re not a dull stuffy corporate. We’re one big team. A diverse group of people who get stuck in and work together. Our customers are at the heart of everything we do, and we pride ourselves on not only providingthem with the most innovative and best products available, but also ensuring their customer journey is the best it can be

An exciting opportunity has arisen within our **Marketing team** here at Deeside as a **CRM Executive.**

Purpose of the role

You will support the CRM agenda within marketing at Iceland, continually optimising and evolving our CRM communications to drive online transactions and benefit the broader marketing objective of driving multi-channel transactions through increased loyaltyand lifetime value of customers.

Key Accountabilities
- Campaign activity focused on, but not limited to, trade, cross sell and upsell communication
- Coordinate with Trade Managers and design resources to procure creative assets.
- Coordinate with wider marketing and Trade teams to develop campaigns and share results
- Manage relationship with UX and design team to share learning and drive engaging content

**Skills**:

- Ideally 2 years creating CRM communications
- Experience with A/B testing
- Knowledge of CRM best practices and benchmarks
- Retail industry preferred although not essential
- You need to be results driven and commercially aware
- You need to be able to juggle multiple tasks, can work to a plan and work in a fast pace, reactive environment

Attitude
- You need to have excellent attention to detail and a strong work ethic
- An excellent communicator with strong verbal and written skills
- Key Stakeholder management
- You need to be motivated, driven and determined
- Agile and responsive to trading requirements
- Comfortable with working under pressure

Desirable Skills & Knowledge
- Strong understanding of CRM cross sell/upsell techniques - essential
- Strong understanding of campaign implementation - essential
- A/B testing - essential
- Marketing automation tool experience - preferred
- Salesforce - Exact Target/Marketing Cloud experience - preferred
- Google Analytics - Essential
- Excel - Essential

Make a difference to your career, we expect a lot but you’ll get a lot back in return. We will help you grow and develop your career and give you the freedom to show that you really care.

Alongside this we can offer you:
A very competitive salary with an excellent benefits package

25 days holiday, plus 8 days bank holiday

15% store discount, 30% club individual restaurant discount

Parking

Double discount weeks

Highly subsidised restaurant onsite with our own Michelin Star Chef

Subsidised Costa onsite

Discounted gym membership

Charity fundraising events

Educational sponsorship

Enhanced maternity/paternity leave

Long service awards

Reward & recognition

Online discounts at over 150 retailers and cashback on shopping, holidays, insurance and more

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