CRM Executive

Job Introduction
Are you looking for an opportunity to deliver best in-class CRM in a fast-paced and energetic working environment in the ever-changing world of travel? As the go to CRM Executive at Saga.

Saga has recently undergone a digital and data transformation. Now, as we look to infuse CRM culture throughout the business, we have an opportunity for a CRM Executive to join our insurance team at an exciting time where we look to develop our existing CRM capabilities using data and technology to its fullest.

This role will play a key role in shaping the CRM strategy for the Insurance division. Liaising closely with the CRM Data Planner, you will be responsible for using data and insight to its fullest to drive true data led decision making, suggesting ideas and improvements to our marketing strategies to inform the Marketing creative teams.

Accuracy and attention to detail are essential to this role, with all correct sign off procedures followed. A good knowledge of data protection and GDPR legislation would be advantageous.

This role is multi-faceted and fast-paced where you will work on multiple initiatives at once. There will be elements of data management, working alongside our Group Data team to ensure any data inaccuracies are identified and fixed as soon as possible. You will also work on key projects where you will provide your knowledge and expertise to drive business change.

Working alongside the CRM Data Planner, you will guarantee that activity is fully trackable; reviewing and analysing weekly campaign performance to proactively evolve campaigns based on testing strategies, performance indicators and audience insight to ensure we're getting the most out of our databases at every opportunity.

This position reports to the CRM Manager but will be required to work collaboratively with the CRM Data Planner and CRM Technical Specialists.

Main Responsibilities
- Using data and insight to initiate and progress advanced CRM journeys
- Help to shape the CRM action plan and work with the team to plan and execute campaigns that deliver performance improvements.
- Fully utilise the tools and data available to design and deliver omni-channel campaigns covering all areas of communications
- new customer acquisition, engagement, loyalty, advocacy and win-back, creating multi-channel executions, whilst delivering exceptional experiences to our customers.
- Analysis, segmentation and targeting of customers within internal database
- Execution of multi-campaign testing programmes within campaign builds
- Ensuring activity is trackable for all required metrics within CRM remit and proactively suggest areas of improvement using a test and learn framework.
- Working closely with the Group Data team to ensure any requests for data or data issues are provided/resolved in a timely manner
- Promote excellence and best practice in CRM and the use of Adobe, driving a CRM culture across the business
- Collaborate with wider business teams to deliver cross division projects
- Responsible for demonstrating an understanding of regulatory risk across Marketing and customer touchpoints including working knowledge of the latest FCA guidance
- To be a positive, proactive member team
- Ideally 2+ years of CRM experience incorporating integrated campaign delivery across multiple touchpoints, customer journey development, automation, multi-channel workflows and dynamic content delivery
- Evidence of full ownership of CRM campaigns from inception through to analysis
- Knowledge of Adobe suite of tools preferable
- Knowledge of data integration and a passion for digital solutions
- Excellent personal communication and presentation skills and able to come across as a professional, credible, respected representative of Saga
- Strong levels of multi-tasking, prioritisation, and solution-orientated approaches
- Sound understanding of a Financial Services regulatory environment
- Superior professionalism with internal and external teams
- Well organised and detail oriented
- Ambitious personality who is open to helping with any task
- Ability to work under pressure and deadlines

About The Company

Package Description
The standard benefits when you join Saga include:

- Remote working available for this role. Travel in once a quarter for marketing days.
- 25 days annual leave plus bank holidays with the choice to buy a further 5 days annual leave per year
- Free private medical insurance after 1 years' service
- Workplace Pension
- AXA Be Supported
- A range of reductions and offers from leading retailers, travel groups and entertainment companies