Head of Digital Analytics

1 day ago

Manchester, United Kingdom Forward Role Full time

Forward Role are very excited to be working with a global power brand who are investing heavily in their digital and data capabilities. The team is expanding are looking for a Head of Digital Analytics to join the team.

This is a brand new and critical role for the business to bring a focus on on-site and performance analysis, and continue to enhance the customer insight analytics capabilities, bridging the gap between on and offline data. You will be making a huge impactin the business, leading a team, delivering insights and driving decision making through data.

**Role & responsibilities**:

- Lead and coach a team of analysts - directing the team to reach goals in line with the overall business objectives
- Continue to build the team of customer focused digital analysts, supporting them to work in a fast-paced environment
- Turn complex data In to actionable business decisions
- Work with the wider digital leaders to help define and drive the Digital strategy, managing the roadmap
- Collaborate with and support all marketing functions, understanding their business questions and delivering easily digestible and useful insights
- Work closely with the finance team to set budgets and targets for the marketing functions - monitor performance and measure the result
- Audit current analytics and data practices, and continuously strive to improve quality and efficiency and enhance self-serve capabilities
- Championing data throughout the business, driving user engagement and encourage the use of data to always be at the heart of decision making
- Building strong relationships across the business with a variety of stakeholders at all levels - understanding their needs and how the digital analytics team can support
- Communicate complex analytics and insight in an effective, compelling way to a non-technical audience and senior stakeholders

**Skills & experience**:

- Extensive experience in digital and customer analytics
- Experience working with Big Data sets
- Strong leader, with the ability to inspire your team, and experience developing high perfuming teams
- Strong commercial acumen with a big focus on the customer
- Working collaboratively with other teams
- Experience with Google Analytics and the wider Google Stack
- Hands on experience with SQL/R/Python
- Strong Excel skills
- Data visualisation experience using tools such as Power BI / Tableau / Data Studio
- Understanding of conversion rate optimisation and testing roadmaps

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of currentpermanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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