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Marketing Insights, International Marketing/emea
2 weeks ago
**Marketing Insights, International Marketing/EMEA Responsibilities**:
- Identify and/or translate key business questions into a holistic learning plan. Own major business areas of research independently
- Build data-backed business cases for new opportunities by leveraging a deep understanding of internal/external data sources and building east-west collaboration networks
- Design and execute research including foundational “understand” work with key audiences, campaign development, creative and message testing - Juggle competing priorities and interrogate research requests to ensure we are answering the right questions - Craft questionnaires and discussion guides, employing multiple research methods if needed in order to answer the objectives, - Identify the right respondent recruitment, tradeoffs on selecting countries for fieldwork
- Work closely with cross functional teams from end to end (Marketing, Creative, Decision Science, Global Marketing Insights teams) - both for crafting research inputs (key questions, messages, creatives) but also to embed eventual insights with
- Support decision-making, strategic planning and shape new market expansion/development and strategies to progress global goals/brand.
**Minimum Qualifications**:
- Effective communication and presentation skills with a proven track record of delivering concise, executive level synthesis to influence business decisions and strategies.
- Experience solving blank slate/undefined problems and well-defined problems with a suitable methodology.
- Independently execute full-cycle research and leverage insights to inform strategies and drive business outcomes.
- Extensive experiences in leading insights-driven business cases, strategies, and campaigns/product launches from definition to execution, driving impact and influencing product and marketing decision-making.
- Skill to think holistically/creatively in addition to technically/analytically.
- 10+ years of experience with extensive background in quantitative and qualitative research, including hands-on experience in survey/discussion guide and data analysis (weighting, data cleaning, regression, etc).
- Global marketing experience, ability to identify critical local/cultural nuance, expertise in balancing global platforms and local market context. Finding local opportunities that can drive meaningful business impact. Worked in global/local structures
- Problem-solving and prioritization experience to move from blank slate to a research problem matched with a methodology.
- Collaborate proactively and effectively with a broad variety of partners.
- Work well in a dynamic and fast-paced environment
- Willing to travel (~15%) and work flexible hours if/when required
**Preferred Qualifications**:
- Deep understanding in key EMEA markets
- Thorough understanding of marketing process (to be able to keep pace and/or LEAD marketing)
**About Meta**: Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
