Partnerships Executive

**JOB PURPOSE**

RESOURCES MANAGEMENT

Management responsibility for:

- Account management of the Club’s partnership portfolio.
- Delivery of all obligations to the EFL and its partners.
- End of Season Pitch Hire calendar and delivery.
- Matchday inventory portfolio (LED and Big Screen assets, including matchday playlists), in collaboration with third-party suppliers.
- Production of bi-annual partner performance reports and internal partnership health reports.
- Ad hoc commercial events and new products/services.
- Reports to: Ben Tunnell, Head of Commercial

**KEY RESPONSIBILITIES**

**Partnership Management**
- Serve as the day-to-day account lead for an allocated portfolio of Club Partners, Advertisers, and Business Club members.
- Work with the Head of Commercial to create and implement season-long activation plans aligned with partner objectives.
- Manage and deliver the Club’s commercial obligations to the English Football League (EFL), ensuring all contractual rights are fulfilled in line with league requirements and standards
- Collaborate with partners to develop bespoke activations across matchday, digital, social, and community platforms.
- Conduct monthly meetings with partners to review activity, build trust, and ensure proactive account servicing.
- With the Head of Commercial, share responsibility for the renewal and retention of all commercial agreements.
- Produce comprehensive bi-annual ROI and KPI performance reports for each partner, and deliver these confidently in review meetings.
- Deliver internal reports on the health of all partnerships, highlighting successes, areas for improvement, and opportunities to superserve key clients.
- Consistently over-deliver against partner objectives, positioning Luton Town FC as a best-in-class rights holder.
- Take partners on the journey to Power Court, ensuring they are engaged with the Club’s long-term vision and commercial opportunities.

**Cross-Club Collaboration**
- Work closely with departments across the Club, including Marketing, Media, Ticketing, Operations, Luton Town Football Club Trust, and Luton Town Women’s Team, to ensure seamless delivery of partner rights.
- Ensure commercial obligations are fully integrated into Club campaigns, events, and matchday operations.
- Build collaborative internal relationships to maximise partner exposure and value.

**Commercial Delivery & Events**
- Manage the End of Season Pitch Hire calendar, ensuring smooth planning and execution.
- Lead on ad hoc commercial events and support the launch of new products and services.
- Manage the Club’s matchday inventory portfolio, including LED and Big Screen content, in collaboration with third-party suppliers.
- Support the Commercial team on all matchdays, ensuring delivery of partner obligations and a premium experience for clients.
- Support the organisation and execution of Business Club events, networking forums, and wider commercial programmes.

**Business Development Contribution**
- Contribute to the Club’s business development strategy by keeping up to date with local and national trends in sponsorship and marketing.
- Feed insights and ideas into the development of new commercial products and revenue streams.
- Support new business activity by sharing intelligence, contacts, and opportunities uncovered through partner management.

**MAIN JOB REQUIREMENTS AND PERSON SPECIFICATION**

**Education/Qualifications/Training**:

- Educated to degree level in Business, Marketing, Sports Management, or a related discipline (or equivalent professional experience).
- Demonstrable track record of relevant professional training or industry qualifications in sponsorship, partnerships, or account management.
- Strong IT literacy, including Microsoft Office (Word, Excel, PowerPoint, Outlook), with advanced Excel skills desirable for reporting and ROI analysis.
- Experience using CRM platforms and project/account management software to track performance and deliver reports.
- Familiarity with digital and social media platforms as part of sponsorship activation.
- Evidence of continuous professional development, with a willingness to undertake relevant training as required.

**Specific Experience**:

- Proven experience in sponsorship or commercial partnerships account management, ideally within professional sport, entertainment, or related industries.
- Familiarity with sponsorship contracts, rights packages, and activation delivery.
- Solid understanding of digital and social marketing best practices.
- Experience tracking ROI and KPIs of partnerships, and producing high-quality performance reports for clients.
- Confidence in delivering account reviews and presenting bi-annual reports to senior stakeholders.
- Experience using project management and reporting tools/software to aid in the delivery and tracking of partnership programmes.
- Experience in planning and delivering commercial events and/or hospitality activations desirable.

**Abilities/Skills/Knowledg