SEO Specialist
10 hours ago
**Job Type**: Permanent
**Category**: Sales & Marketing
Central Employment are working in partnership with a fast growing, global manufacturer of interior products distributed to both Trade and D2C. Due to investment in their D2C product range, they are now looking to expand their in-house eCommerce and Digital Performance team, with an SEO Specialist to work from their North East team.
**Main Responsibilities of the SEO Specialist**:
Ensure that all websites and internet properties under your influence have been technically optimised to attract and engage those visitors that closely match the agreed profile of the target audience
Be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks
Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Build systems and protocols internally that ensure all content is optimised across all platforms and user experiences (websites, mobile, social, video, blogs, retail portals etc)
Designing and running a large number of tests from a/b to multivariate on the full range of topics from CRO, content optimisation, UX, search terms to landing pages, all with the purpose of increasing performance
Track, report, and analyse website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Optimise copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimisation
Research and implement search engine optimisation recommendations
Research and analyse competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with internal teams to drive SEO in content creation and content programming
Stay up to date with the latest SEO industry best practice, including internet marketing industry trends and development
Nurture and develop Digital PR and inbound link strategies
Develop reporting and regularly feed back to internal teams and management on SEO campaign performance
**Experience required**:
A minimum of 2 years proven experience of SEO experience and implementing SEO campaigns
In-depth experience with website analytics toolds (e.g. Google Analytics, NetInsign, Omniture, WebTrends)
Advanced Excel experience - to analyse data, identify trends and present data
An understanding of HTM/CSS, JavaScript and WordPress
An understanding of Paid search marketing
An active interest in the digital and eCommerce industry
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