Cro Executive

**Heard of us?**

We’re an ambitious, forward-thinking global business who build transformative solutions for our customers to deliver best-in-class sustainable mobility, connectivity and technology solutions. We support our customers with a range of products and services to meet their needs.

Since 1990 our ambition has never wavered. From humble beginnings, our vision and drive has seen us venture into new markets with confidence and stay ahead of market trends. Our mission is to help businesses of all sizes adapt to the future and take advantage of the opportunities that change brings. Sustainability is at the core of our offering. With our leading e-mobility solutions, we’re committed to guiding businesses through the energy transition, building solutions for a more sustainable, connected future.

This is where you come in. We are on a journey of growth. We pride ourselves on being at the forefront of technology innovation and we invite you along on this journey.

**Job Purpose**

The role of CRO Executive is really important to us. You will be responsible for optimizing the company's lead generation and conversion strategy. With emerging digital and marketing trends, this is one of the crucial roles within marketing teams across our group.

We would love to welcome you to our **Crewe** office, working hours of Monday-Friday 8:30am - 5:00pm.

**Your responsibilities day to day will be**
- Streamlined and effective user journeys across the content mix including the website conversion funnels on landing pages
- Understand our existing relationships across sales and marketing teams to make informed decisions for development of customer data capture forms
- Work across our website portfolio to leverage website traffic for a positive impact on the company’s bottom line
- Analyse our website and marketing assets within the funnel to optimise our ROAS and improve our CPL
- Master Google Analytics and see trends and marketing insights that nobody else does
- Expertly manage software such as Microsoft Excel for deep level understanding of data management to help with data visualisation methods.
- Facilitate improvements in conversion rate across all the digital channels. Maximise progressive data quality to drive improvements to customer & commercial KPIs.
- Working with our Digital Marketing Manager to develop and implement a conversion roadmap.

***What do we expect of you?**
- Testing and updating elements of our portfolio of group websites to maximize the percentage of site visitors who take actions that lead to them becoming customers.
- A technically minded analyst who lives and breathes reporting spreadsheet optimisation and demonstrates a clear understanding of UX/UI user journeys across a wide range of our online channels.
- Someone who is passionate about conversion results on an organisation’s websites and be able to deliver a clear understanding of the most effective page layouts, content blueprints and define the best practices for optimum performance.
- Working closely with search analytics, development, content writing & design functions to identify and prioritise areas for continuous improvement.

**What can you expect of us?**
- A friendly culture that mirrors our proposition to our customers.
- A fast-growing organisation that defines itself as being agile and innovative
- A drive for continuous improvement, which you will be empowered to get behind from day one.
- A commitment to building a working environment that values inclusivity, innovation, agility, and drive.

And of course, you will be compensated competitively along with bonus potential and a good range of core benefits.