Head of Digital Acquisition

Job Advert

**Heard of us?**

We’re an ambitious, forward-thinking global business who build transformative solutions for our customers to deliver best-in-class sustainable mobility, connectivity and technology solutions. We support our customers with a range of products and services to meet their needs.

Since 1990 our ambition has never wavered. From humble beginnings, our vision and drive has seen us venture into new markets with confidence and stay ahead of market trends. Our mission is to help businesses of all sizes adapt to the future and take advantage of the opportunities that change brings. Sustainability is at the core of our offering. With our leading e-mobility solutions, we’re committed to guiding businesses through the energy transition, building solutions for a more sustainable, connected future.

We have over 300,000 customers worldwide with over 50 offices across Europe, North America, Asia, Australasia and Africa and over 2,800 staff, primarily in the UK and Ireland.

**Your responsibilities day to day will be**

Interested in being at the forefront of digital marketing transformation, at an industry leading company across 15 countries? Our wide range of products include Fuel Cards, Vehicle Tracking Devices, Telecoms, Insurance and Vehicle Leasing.

We are looking for a driven Head of Digital Acquisition to join our Digital Team. You will own and deliver core B2B marketing tactics to support the strategic growth of Radius products across UK, Europe and SEA.
- We’re looking for an innovative Head of Digital Acquisition with a strong business acumen who understands the impact of customer centric marketing activity to the business
- Supporting the Digital Director in developing a 3-year digital road map, with annualised objectives and milestones
- Implement digital marketing strategies across the Radius Group websites
- You understand customer needs and can turn customer insights into data driven decisions, driving efficiencies in customer acquisition
- Work with stakeholders across the business to create, implement and measure tactical marketing activity across our UK, European and SEA businesses
- Devise and execute the go to market strategy for new product verticals, including being intimately close with the sales function to ensure success
- Leading the paid acquisition team to deliver continued improvements in PPC, display and social
- Create best in class web experiences across multiple geographies and products (to include UX, content, SEO, CRO and compliance requirements)
- Continually assess and develop the performance of our digital assets, creating plans to ensure ongoing improvement and positive performance
- Implement, manage and report on ROI of digital marketing campaigns
- Support in leading the digital marketing and inbound teams to nurture all opportunities and manage campaigns

**What do we expect of you?**
- Minimum 5 years marketing and experience
- Minimum 5 years digital lead generation and managing digital marketing campaigns
- Proficient in data analytics (with Excel or similar)
- Competent user of all MS office packages, especially Excel and PowerPoint

**What can you expect of us?**

Your impact on Radius will be rewarded with a competitive rewards package plus the opportunity to develop and progress your career in many directions.

Not only will you have the chance to further your career development within Radius, you’ll have access to our competitive reward and benefits package. This includes core company paid benefits such as a Defined Contribution pension scheme, Performance bonus (% dependent upon department), Enhanced Maternity pay, Cycle to work and Electric Car Scheme a whole host of options to support your physical, mental, and financial wellbeing.

And of course, you will be part of modern purpose-built space in Crewe that will provide you with an outstanding working environment (complete with onsite gym, canteen, games rooms and coffee bar style break out rooms).

**Still curious?**

Radius is an equal opportunities employer. We are committed to welcome people regardless of age, disability, gender identity, race, faith or belief, sexual orientation or socioeconomic background.
- We do not accept speculative agency CVs. Any CV received by Radius will be treated as a gift and not eligible for an agency fee. PSL agencies should only send CVs if authorised to do so by HR._

N.B. We reserve the right to close a vacancy before the closing date in the event of an overwhelming response or a change in business priorities.
- _N.B. We reserve the right to close a vacancy before the closing date in the event of an overwhelming response or a change in business priorities