Online Visual Merchandiser

**Online Visual Merchandiser**

**£28,000-£30,000 per annum plus annual performance bonus and fantastic benefits**

**Our Visual Merchandiser**

You will be responsible for creating an inviting, branded experience within the Ecommerce website and app - ensuring our products are brought to life through brand storytelling, seasonal content and engaging and up-to-date product information and photography.
- There will also be a focus on driving revenue through upselling products by using tactical promotions to increase average basket size or conversion.

You will use web analytics to monitor engagement on site, store navigation and ease of use, with a focus on-onsite search and information layout to help customers find what they are looking for and move them further down the purchase funnel, ensuring a seamless user experience.

**Benefits**: Excellent Benefits package available from day one including:

- Exceptional working environment
- Complimentary fresh estate grown meal provided each day
- Garden Membership plus complimentary guest passes and access to our partner gardens
- 30% online shop discount and free delivery
- 30% discount in the shops across the estate
- 30% discount at restaurants across the estate
- 30% discount on Newt cyder and Babylonstoren wine
- 50% discount in the Spa
- Access to free weekly fitness classes, including yoga
- Discounted hotel stays
- Family Estate Events
- Access to internal/external training qualifications and programmes
- Experience and Cross Training opportunities

**Ecommerce and Retail**

The E-commerce & Retail division is a revenue-generating part of the business which is behind developing, promoting and growing The Newt in Somerset as a fine-quality food & beverage brand. Offering a best-in-class experience is of upmost importance. This is achieved through a full vertically-integrated consumer proposition and operation which offers tight quality control across all phases of product delivery.

**Key Responsibilities**:

- Ensure products are both strategically and attractively merchandised across prime locations on the website to maximise sales.
- Managing onsite search results, maximising search conversion rate by optimising product search terms to show the most commercial and relevant products, maintaining synonyms and redirects, analysing search results sort order, reviewing search user experience.
- Manage cross-selling and up-selling opportunities, monitoring the success of these using a test-and-learn mindset
- Manage website/app navigation, products categories and attributes, coordinating SEO requirements with the marketing colleagues.
- Project managing new product launches online - ensuring all product data, photography, packaging and printed collaterals are delivered
- Working closely with a creative team on digital content. Taking ownership for planning and briefing assets creation for editorial and promotional content and its delivery across different areas of the website/app (a homepage, brand/ category/campaign/product pages)
- Translation of positive customer trends identified in our retail stores onto the online channels and vice versa
- Perform competitor analysis into best-practices and opportunities in improving customer experience and efficiency of digital merchandising.
- Support a wider marketing team with ideas for product selection and merchandising of seasonal and ad-hoc marketing campaigns across all channels.
- Provide regular summary reporting with insightful commentary on opportunities, challenges and promotional performance across Ecommerce website/app.

**Qualifications and Experience**
- Experience within an Ecommerce environment, with a strong understanding of visual merchandising, website taxonomy and usability
- Fluent and comfortable working with content management & ecommerce systems
- Experience using Google Analytics for insight, using custom reports, segments, dimensions; experience in setup and use of events is highly preferable
- Effective communicator with ability to work collaboratively with multiple teams around the business. Able to communicate with stakeholders fluently and diplomatically.
- Understanding of fundamental basics of digital marketing
- Knowledge and passion for the luxury gifting or farm food market is preferable

**The Newt in Somerset**

The Newt in Somerset is a truly unique destination with two distinct sides.

It is a country estate with ancient woodland, historic gardens with far-reaching views, a luxury hotel, spa and restaurants. Attracting some 200,000 visitors per year from all over the world, our vibrant and thriving garden attraction is animated throughout the seasons by special events, workshops and educational programmes.

The Newt in Somerset is also a fine quality food & drinks brand, offering fresh produce including, fruit and vegetables, dairy, meat, bakery products, cyder and apple juice from our estate in Somerset.

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