Youth Work Marketing Lead
17 hours ago
**About us**
Blackburn Youth Zone is a small business in Blackburn. We are professional, innovative and our goal is to Blackburn & Darwen Youth Zone Blackburn & Darwen Youth Zone is an iconic, state-of-the-art facility for young people in the heart of Blackburn with Darwen which opened in June 2012. Attracting young people from across the town and beyond by its fantastic facilities, providing sports and arts activities and practical support, especially for those who are disadvantaged. The main characteristics of our work with young people are: We start where young people are and go where young people take us We offer opportunities for supportive adults to develop positive relationships with young people We will bring our town together to support young people.
The Youth Work Marketing lead will be responsible for generating brand awareness of Blackburn & Darwen Youth Zones services. They will take ownership and oversight on a day-to-day content creation (narrative, photos, infographics and videos) aligned to a more strategic approach. Promoting the Youth Zone to key local, regional and national audiences, maximising opportunities to raise our profile and increase our reach. Managing all platforms and channels, will provide an opportunity to explore ways to increase brand awareness through an engaged community and measure impact. Ensuring all forms of communication are connected and align with core messages and brand values. Blackburn & Darwen Youth Zone Blackburn & Darwen Youth Zone is an iconic, state-of-the-art facility for young people in the heart of Blackburn with Darwen which opened in June 2012. Attracting young people from across the town and beyond by its fantastic facilities, providing sports and arts activities and practical support, especially for those who are disadvantaged. The main characteristics of our work with young people are: We start where young people are and go where young people take us We offer opportunities for supportive adults to develop positive relationships with young people We will bring our town together to support young people Key Tasks Take the lead in developing new, engaging content types for different digital channels: photos, videos, infographics, copy; in liaison with BYZ staff team, young people and external stakeholders in an accurate and timely way. Use analytics to monitor and improve the effectiveness and reach our online presence. In line with the business Plan implement a Marketing strategy including digital communications. Work with the internal team across the organisation to ensure that our digital presence (website) is well maintained and regularly updated. Build positive relationships with local and regional media to build BYZ profile and brand identity generating positive coverage and distribution of key messages Write and distribute press releases to all relevant media in the local region. Plan and coordinate / produce as appropriate a wide range of communications and marketing materials both on
**Salary**: £19,000.00-£23,000.00 per year
**Benefits**:
- Company events
- Company pension
Schedule:
- Weekend availability
Work Location: One location
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