Digital Marketing Specialist

1 week ago

London Area, United Kingdom LP Recruitment Full time £42,000 - £60,000 per year

We are currently supporting a is transforming how small and medium-sized businesses handle financial operations. They've built a cutting-edge payments platform that combines digital infrastructure, embedded finance solutions, and smart automation designed for today's business landscape. They're now scaling rapidly and deploying AI-powered systems to drive customer acquisition and market growth.

This is a great opportunity to join an innovative FinTech scale-up as their Digital Marketing Specialist, where you'll own the digital marketing agenda, this includes development, optimisation, and automation of digital marketing initiatives. This role is perfect for someone who thrives in fast-paced start-up environments, wanting to build the next generation of Marketing systems in an ever evolving industry.

Responsibilities:

Create and implement Agentic AI solutions for automated content generation, customer lifecycle campaigns, and engagement enhancement

Connect AI-driven workflows with existing CRM systems, analytics platforms, and partnership tools

Design and launch marketing strategies that support core business objectives

Oversee multi-channel campaigns spanning email marketing, paid advertising, social platforms, and content initiatives

Develop data-driven customer journeys leveraging AI insights and user behaviour patterns

Enhance user onboarding sequences and communication strategies

Monitor customer acquisition costs, conversion metrics, funnel efficiency, and user engagement

Create automated dashboards and leverage AI for insights generation

Collaborate closely with Product, Engineering, Commercial, and Support teams on growth projects

Experience:

Proven track record building or implementing Agentic AI systems or sophisticated automation sequences

Familiarity with prompt design and automation platforms (such as Zapier, Make, n8n)

Minimum 3 years in FinTech, SaaS, or high-growth start-up sectors

Demonstrable expertise in performance marketing, conversion optimisation, CRM management, search marketing, and content development

Solid grasp of payment systems, customer verification workflows, and business customer lifecycles

This is a start-up environment so entreupreneurial mindset and the ability to deal with ambiguity and fast paced execution is a must, the business is looking for someone who is able to create and experiement with different methods

The salary range for this opportunity is £45-60,000 per annum.

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