Digital Marketing Specialist

2 days ago

Reading, Reading, United Kingdom Spotlight Recruitment Full time

Senior Digital Marketing Executive – ecommerce (world food retailer) – Salary up to £47k (hybrid)

Are you a data-driven digital marketer with a passion for food? Do you want to help transform the way world food products are delivered to customers? If so, this is your opportunity to lead marketing for a fast-growing brand that's challenging the status quo.

Our client is looking for a hands-on, intelligent Marketer with strong digital experience and a passion for food and community. You'll be responsible for shaping and executing a marketing strategy that drives growth, builds trust, and elevates the brand across digital channels.

Key Responsibilities:

  • Develop and optimise customer journeys across web and email, aligned to key personas
  • Collaborate with UX/UI teams to enhance on-site experience
  • Own email marketing strategy, including automated flows and campaign execution (Klaviyo)
  • Drive seasonal campaigns and product promotions across site and email
  • Build cross-sell/up-sell systems to connect complementary products
  • Manage influencer partnerships to expand reach and reinforce brand values
  • Ensure all communications reflect the brand's core pillars and integrity

Skills & Experience

We're looking for someone who brings:

  • Proven experience in digital marketing, ideally within FMCG or food
  • Strong Shopify and Klaviyo skills
  • Analytical mindset with strong Excel skills and KPI-driven decision making
  • Experience personalising customer journeys and communications
  • Confidence working across Meta, TikTok, and other social platforms
  • Excellent communication and collaboration skills

Benefits

  • 28 days holiday bank holidays)
  • Hybrid working model
  • Company pension (NEST)
  • Free annual eye test + allowance for specialist eyewear
  • Fantastic company culture, autonomy and opportunities for growth

Are you looking for a different role? Spotlight Recruitment would love to support your search. You can join our community of over 140,000 followers by clicking on the Spotlight logo to stay up to date with our latest marketing, digital, design and communications roles and blogs.

Spotlight Recruitment is an Equal Opportunities Employer. Our focus is to ensure we're inclusive every day, helping our clients to recruit and build organisations that reflect modern society and celebrate diversity in all its forms. We want our candidates to feel that they belong and can be their best, regardless of background, identity or culture, and we especially welcome applications from under-represented groups.

If you need any adjustments to support your application, such as information in alternative formats or special requirements for accessibility, please contact us and we'll do everything we can to help. This information will be treated as confidential and used only to support you during the interview process.

To ensure your application is reviewed quickly by the right Consultant, please apply directly via the LinkedIn advert.

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