Digital Marketing Executive

Reading/West Malling/Hybrid

What it's like to work at Landmark:

At Landmark, you'll find a friendly, dynamic, and supportive team that values bold ideas, big dreams, and active curiosity. We foster a culture of innovation, encouraging everyone to contribute to the development and direction of our products and services, while continuously seeking new and efficient ways to work.

Collaboration and sociability are at the heart of what we do, and we take pride in coming together to achieve great things.

We offer a range of benefits to support your well-being and career growth, including:

• Competitive Salary
• Generous Holiday Allowance
  : 25 days' holiday plus bank holidays, with the option of adding up to 5 additional unpaid leave days per year
• Annual Lifestyle Allowance
  : £300 to spend on an activity of your choice
• Pension Scheme
  : Matched up to 6% for the first 3 years, and up to 10% thereafter
• Private Health Insurance
  : Provided by Vitality
• Group Income Protection Scheme
• Charitable Fundraising
  : Matched funding for your efforts
• Cycle to Work and Gym Flex Schemes
• Internal Coaching and Mentoring
  : Available throughout your time with us
• Training and Career Progression
  : A strong focus on your development
• Family-Friendly Policies
• Free Parking

Join us at Landmark and be part of a team that supports your ambitions and growth, both personally and professionally.

The opportunity:

As the Group digital marketing executive, you will be responsible for executing and monitoring Landmark's digital campaigns to build brand awareness, drive website traffic, and generate leads.

As a key member of the group marketing team, you will work across channels such as social media, email, SEO, and paid advertising to enhance Landmark's digital presence, ensuring consistent growth in digital traffic, engagement, and conversions, with the ability to create seamless customer experiences across digital and offline touchpoints. The goal is to ensure Landmark remains competitive and visible in the digital landscape, directly supporting the organisation's strategic goals and growth ambitions.

The role will involve:

• Campaign management: you will plan, produce, and schedule digital content across email, social media (LinkedIn, X, etc.), and paid advertising (LinkedIn, Google, YouTube, Spotify, Meta, etc.)
• Content creation & coordination: you will write briefs, copy and produce engaging content aligned to digital strategy themes for website, blog, social media, video, webinar, podcast, email newsletters, and infographics. Coordinating with designers for visual assets, managing content go-live and review impact.
• Social media: you will write copy for social feeds, own the posting schedule, coordinating with other business units to maintain and increase awareness and conversions. Building and nurturing online communities to foster engagement and brand loyalty.
• Digital strategy: you will
  research market insights and audience needs and feedback insights to help shape the strategy. You will carry out competitor analysis to identify new opportunities.
• Digital trends: you will keep up to date with latest AI tools and applications.
• Website optimisation: you will manage and optimise website content, images, and links via CMS to maintain search visibility and engagement.
• Manage contact engagement: you will implement and manage marketing automation for personalised content distribution and lead nurturing journeys.

About you:

You will have a tenacious 'can do' approach to your work with strong analytical and project management skills. You will be experienced in email, social media management, creating written and audio-visual content across multiple platforms and using marketing automation software to implement campaigns and track progress.

You will also have/be:

• Previous experience in a digital marketing or performance role
• Degree in marketing, communications, or related field would be desirable
• Experience of using digital marketing platforms (HubSpot preferred)
• Experience of content creation (video, podcasts, blogs, landing pages)
• Understanding of SEO, PPC, and CMS
• Data analysis and reporting experience
• Excellent written and verbal communication
• Strong attention to detail and organisational skills

About Us:

Landmark Information Group holds a wide portfolio of market leading PropTech businesses that span an incredible range of markets and technology platforms across the property and land sector. With well-known application suites, online services and massive national scale property data as well as premier geospatial datasets we are at the forefront of innovation and thought leadership in the industry.

We deliver award-winning solutions to estate agency, conveyancing, surveying, lender valuations, land asset management, environmental consultancy, and Government markets. This is a chance to join the business as we make major steps forward in leveraging the latest cloud and large-scale technologies to start bringing together the entire market to a unified platform.

We are proud to be an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.