Regional Marketing Manager

6 days ago

Reading, Reading, United Kingdom Sigenergy Full time £60,000 - £120,000 per year

UK & IR Marketing Manager
Your Responsibilities
Qualifications
What We Offer

  • Regional Marketing Strategy & Execution
  • Develop and implement regional marketing strategies aligned with global company objectives.
  • Adapt global campaigns to local market needs, ensuring cultural and regulatory relevance.
  • Identify regional growth opportunities and create targeted marketing initiatives.
  • Brand Positioning & Awareness
  • Drive brand visibility in the region through digital, offline, and event-based marketing activities.
  • Ensure consistent application of the company's brand guidelines across all touchpoints.
  • Build strong brand recognition with key partners, customers, and stakeholders.
  • Campaign Management & Lead Generation
  • Plan and execute integrated marketing campaigns (digital, social media, events, webinars, PR) to generate leads and support sales pipeline growth.
  • Monitor and analyze campaign performance, optimizing based on KPIs.
  • Collaborate closely with sales teams to align marketing activities with business objectives.
  • Event & Partner Marketing
  • Organize regional trade shows, exhibitions, roadshows, and partner events.
  • Develop co-marketing programs with distributors, installers, and strategic partners.
  • Act as the primary liaison for marketing collaborations with regional partners.
  • Market Intelligence & Reporting
  • Conduct competitor analysis, market research, and customer insights to inform strategy.
  • Provide regular reports on marketing performance, ROI, and market trends to HQ and regional leadership.
  • Share regional best practices and contribute to global marketing knowledge.
  • Bachelor's or Master's degree in Marketing, Business, Communications, or a related field.
  • 5+ years of marketing experience, preferably in renewable energy, technology, or B2B industries.
  • Strong expertise in campaign management, digital marketing, and event organization.
  • Demonstrated success in developing and executing regional marketing strategies.
  • Excellent communication and presentation skills; ability to influence stakeholders.
  • Proficiency in marketing tools (CRM, analytics, digital platforms, MS Office).
  • Fluency in English is required; additional regional languages (e.g., German, French, Spanish, Chinese) are a strong plus.
  • Willingness to travel within the region as required.
  • A dynamic and international work environment in a fast-growing company.
  • The opportunity to shape and lead marketing initiatives in a key region.
  • Collaboration with a motivated global marketing and sales team.
  • Competitive compensation and benefits package.

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