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Marketing Specialist, UK/I

2 weeks ago

Reading, Reading, United Kingdom IGEL Full time £40,000 - £70,000 per year
Description

The LOCATION: Reading, UK
 
THE ROLE: 
At IGEL, we know that real growth happens when Sales, SDRs, and Marketing are tightly aligned behind a shared mission and high-impact Marketing. That's why we're looking for a driven Marketing Specialist (UKI/APAC) to join our team in Reading and help amplify our field and channel marketing across two of our most dynamic regions.
 
If you're an IT-savvy marketer with three or more years of experience, a passion for creative B2B campaigns, and the ability to turn strategy into execution with precision, you might be exactly who we're looking for. In this role, you'll work hand-in-hand with the UKI & APAC marketing leader, sales, channel, and regional/global marketing teams to launch campaigns, activate partners, support events, and ensure our message lands with impact from the UK to APAC.
 
If you thrive in a fast-paced, international environment and want to grow your marketing career in a leading software company, we're looking forward to talking to you.
 
TASKS AND RESPONSIBILITIES 
Field & Channel Marketing
  • Implementation of B2B launches and campaigns
  • Execution of global marketing campaign in alignment with all guidelines, the global and the regional business strategy
  • Creation of marketing material for end customers and resellers incl. B2B event collaterals in coordination with the responsible colleagues
  • Support senior marketing manager in projects and event organization
  • Work with local sales teams on activities (i.e. events and campaigns) as well as marketing generated leads (capture, upload and follow-up)
  • Review of new localized marketing materials, approval in coordination with the responsible colleagues
  • Review of new websites for the launch or campaign, release in coordination with the responsible colleagues
  • Communication of B2B end customer campaigns and / or information (e.g. event mailings and landing pages) via Marketing 
  • Automation including reporting of relevant KPIs
  • Adaptation of launch or campaign-relevant materials on request, minor layout and text work if necessary 
  • Work with 3rd party publishers, partners and distributors on campaign activation
  • Set up and manage tracking and reporting
  • Vendor management
  • Alignment with all internal stakeholders (marketing, sales, channel and SDR)
  • Support of Sales, Channel and SDR Teams in marketing related partner inquiries
Marketing Operations
  • Management of budgets and POs related to the role
EXPERIENCE AND QUALIFICATIONS 
Experience & Qualification
  • MBA preferred in a relative field
  • 3+ years of marketing leadership experience, preferably in the software security or technology industry 
  • Solid knowledge in copywriting, and campaign management including a 360° marketing mix
  • Excellent communication and interpersonal skills 
  • Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously 
  • Proficient in marketing analytics tools and CRM software 
  • English (native or fluent)
Personal skills
  • Solid understanding of B2B channel organizations incl. channel, 
  • strategic and technology partners
  • Structured, process-oriented working method
  • Digital marketing knowledge and understanding (LinkedIn, SEA/SEO)
  • Customer and service-oriented thinking and acting
  • Ability to self-motivate
  • Willingness to travel
Interested? Apply now via our online applicant portal 
If you have any questions about the position or application process, our Talent Acquisition team is happy to assist. 
 
Matt Krajnik 
IGEL Technology GmbH 
Green Park, 100 Longwater Avenue 
Reading, Berkshire 
RG2 6GP, United Kingdom 

Please note that we are unable to hire applicants residing in countries outside our legal entity countries. Please note that IGEL does not currently have a sponsorship license and is regrettably unable to offer sponsorship. 
We celebrate tolerance and diversity, and we are committed to building teams that represent a variety of backgrounds, skills and perspectives. IGEL is an equal opportunity employer and makes employment decisions on the basis of merit. We want the best available person in every job. Our policy prohibits unlawful discrimination based on color, creed, sex, religion, marital status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, or any other consideration made unlawful by federal, state or local laws.