Senior GTM Specialist _ B2C

2 days ago


Reading, Reading, United Kingdom Omada by TP-Link UK&I Full time

Core Objective​

Assist Product Managers in overseeing the entire lifecycle management of B2C networking products and smart home devices, driving commercial success in target markets through GTM strategies.

I. Core GTM Responsibilities​

- Market Entry Strategy Design​


• Assist in developing end-to-end product launch plans, including market selection, pricing strategies (channel/promotional/regional pricing structures), channel planning, and promotion timelines


• Conduct deep analysis of UK/Ireland market demands to identify product differentiation points (e.g., technical advantages/scenario-based solutions)


• Develop competitive benchmarking models and produce sales toolkits (product USPs/KSPs, competitive comparison guides, user case libraries)

- ​Cross-Department Collaboration & Resource Integration​


• Lead GTM processes by aligning resources across R&D, supply chain, marketing, and sales departments (e.g., marketing strategies, campaign scheduling)


• Design product training systems covering technical parameter explanations, scenario-based sales guides, and potential after-sales issue avoidance


• Coordinate with HQ for product localization (e.g., firmware version iterations, packaging compliance verification)

- Product Lifecycle Management​


• Monitor KPIs (product ratings, return rates, sales volume, market share) to dynamically adjust GTM strategies


• Collect end-user feedback and analyse market/competitor trends to drive next-gen product requirements

II. Engineering Support Responsibilities​


• Execute product reliability testing (competitive product comparative

testing/household environment testing).


• Provide pre-sales technical proposals (e.g., home network

employment/security recommendations) and post-sales troubleshooting


• Submit localization improvement suggestions (software/hardware

features, installation guidelines, certification compliance)

Qualifications​


• 3+ years in smart hardware GTM roles with full participation in ≥2 product launch projects


• Experience in cross-timezone collaboration (China HQ + European markets).


• In-depth understanding of smart home/networking technologies and products.


• Strong analytical, self-learning, and problem-solving skills.


• Ability to work in a collaborative team environment.


• Valid driver's license.

Preferred Qualifications​


• Proficiency in GTM methodologies


• Relevant technical certifications in ICT


• Fluent in Mandarin (written & spoken)


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