Digital Marketing Manager

Lake District Giveaways (LDG) is looking for a creative, data-driven Marketing Manager to take the lead on all things paid, organic, and email marketing.

This is a hands-on role. You'll be inside Meta Ads Manager daily, creating campaigns, analysing performance, and producing content that drives real sales. Working closely with the directors and wider team, you'll deliver bold, on-brand campaigns that push LDG's next level of growth.

Responsibilities

Campaign Planning & Delivery

• Plan, execute, and manage weekly competition launches, promotions, and seasonal campaigns.
• Oversee creative scheduling and posting across Facebook, Instagram, YouTube, and email.
• Produce and adapt content including images, short-form video, and copy in line with LDG's premium, fun brand identity.
• Collaborate with the directors to ensure all marketing activity is visually strong, on-brand, and commercially focused.

Paid Social Advertising

• Own the Meta Ads account, creating, managing, and optimising campaigns for maximum ROI.
• Manage full-funnel strategy including prospecting, retargeting, and re-engagement.
• Build and maintain campaign structures, budget pacing, and performance dashboards.
• Run A/B tests on creative, copy, and audiences, and report learnings weekly.
• Analyse conversion data to reduce CPA and increase ticket sales.

Email Marketing & Customer Retention

• Manage and optimise LDG's email marketing from start to finish including strategy, design, automation, and performance.
• Build audience segments, automations, and campaigns for launches, reminders, and winner showcases.
• Write strong, high-converting copy aligned with LDG's tone of voice.
• Analyse open rates, click-throughs, and conversions to improve performance.
• Ensure email campaigns integrate seamlessly with social and ad activity.

Organic Social Media

• Plan, post, and engage daily to keep LDG's community active and growing.
• Create reels, stories, and posts that highlight winners, behind-the-scenes content, and authentic brand energy.
• Respond to community interactions professionally and on-brand.
• Help shape the creative direction of future campaign ideas.

Data, Reporting & Strategy

• Deliver weekly and monthly performance reports across all channels.
• Analyse trends in engagement, conversion, and ad performance to identify growth opportunities.
• Make proactive, data-led recommendations to improve performance and efficiency.

Skills & Experience

Essential

• Minimum 2 years of hands-on experience running paid campaigns through Meta Ads Manager, managing budgets, and delivering measurable ROAS.
• Proven experience with email marketing platforms such as Klaviyo or Mailchimp, including automation, segmentation, and reporting.
• Strong creative and analytical balance with the ability to design assets, write copy, and interpret data confidently.
• Comfortable taking full ownership of marketing results.
• Excellent written and verbal communication with a strong grasp of social media tone and trends.
• Highly organised with the ability to plan and deliver multiple campaigns simultaneously.

Desirable

• Experience in e-commerce, raffle, or online competition sectors.
• Skills in Canva, Photoshop, or video-editing tools such as Premiere Pro or CapCut.
• Familiarity with Google Analytics and conversion tracking setups.

KPIs & Success Measures

• Increased conversion rate and ticket sales through Meta Ads and email marketing.
• Strong ROAS (Return on Ad Spend) with efficient CPA control.
• Growth in LDG's organic reach and engagement.
• High deliverability and click-through rates on email campaigns.
• Consistent, high-quality creative output matching LDG's brand standards.

Salary & Benefits

• £28,000 – £32,000 per year (dependent on experience)
• Remote working (Cumbria-based preferred)
• 28 days annual leave (including bank holidays)
• Flexible working hours
• Opportunity to grow within one of the UK's leading competition brands

About Lake District Giveaways

Lake District Giveaways (LDG) is a UK-based prize competition company offering high-value draws for cars, cash, tech, holidays, and more.

We are known for our local roots, on-location videos, and transparent, trustworthy approach, building a loyal community across the UK. Our team is small, creative, and ambitious, and we're now looking for someone who can match that energy as we continue to grow.

Job Type: Full-time

Pay: £28,500.00-£32,000.00 per year

Benefits:

• Flexitime
• Work from home

Work Location: Remote