Paid Media Specialist

3 days ago

London, Greater London, United Kingdom Vertical Advantage Full time

We've partnered with a leading global brand in the health and nutrition sector to find them a Paid Media Specialist. They're looking for a hands on digital marketer passionate about delivering growth through performance marketing. This is an exciting opportunity to take ownership of day-to-day campaign execution across Google, Meta, and TikTok Ads, directly driving revenue and customer acquisition for a fast-growing D2C ecommerce business. If you are working for agency on FMCG ecommerce brands looking to go in house or looking to fast track your rise to Paid Media Management, this could be a great role for you

Responsibilities:

  • Plan, build, and optimise paid media campaigns across Google Ads, Meta Ads, and TikTok Ads to deliver strong ROAS, drive traffic, and increase online sales.
  • Monitor campaigns daily, making data-led adjustments to improve conversion rates, reduce CPA, and maximise efficiency.
  • Work closely with the creative team to brief and test ad creatives, messaging, and formats to identify what drives engagement and sales.
  • Manage targeting and segmentation strategies across platforms to reach high-intent and high-value audiences.
  • Allocate and optimise budgets across channels to ensure spend efficiency and commercial impact.
  • Use GA4, Looker Studio, and native ad platform dashboards to track performance, produce reports, and identify growth opportunities.
  • Partner with ecommerce, trading, and UX teams to ensure alignment between paid activity, onsite experience, and wider marketing initiatives.
  • Keep up to date with the latest platform updates, tools, and best practices in performance marketing.

Requirements:

  • 3–5 years of hands-on experience managing paid campaigns across Google, Meta, and TikTok Ads within a D2C brand or digital agency.
  • Experience running campaigns that directly drive sales and revenue for online stores (Shopify experience desirable).
  • Strong understanding of campaign tracking, attribution, and optimisation using tools such as GA4 and Looker Studio.
  • Confident interpreting performance data, spotting trends, and taking action to improve results.
  • A self-starter who enjoys being hands-on and thrives on delivering measurable outcomes.
  • Excellent communication skills and experience working cross-functionally with creative, marketing, and ecommerce teams.

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