Paid Media Manager

2 days ago

London, Greater London, United Kingdom Reading Room Full time £40,000 - £80,000 per year

About Us

Reading Room is a leading digital agency with over 20 years of experience in delivering impactful digital experiences for clients across the public sector, membership organisations, and more. We're part of the Rippleffect Group, with offices in the UK, Portugal, and the Philippines. We're driven by curiosity, collaboration, inclusivity, transparency and resourcefulness – and we're looking for someone who shares those values to join our team.

About The Role

Reading Room are looking for a seasoned Paid Media specialist, that will help the agency grow its impact within its existing and prospective client base. This maternity cover role will have the exciting chance to build on the velocity of a very successful growth period within the team. We are looking for an ambitious paid media leader who enjoys taking on practical challenges and delivering rewarding results.

Reports to: Marketing & Communications Lead

Contract: 10-month, fixed term contract (maternity cover)

Term: 30 March January 2027

Work set-up: Remote or Hybrid

Overview

As Paid Media Manager, you will be responsible for planning, implementing, and optimising paid media campaigns across various platforms including Google Ads, Bing Ads, Meta Ads (Facebook/Instagram), Tiktok and LinkedIn Ads.

You will play a crucial role in driving our clients' digital marketing success through strategic campaign management and data-driven insights. You're an integral part of our Digital Marketing team working alongside other colleagues for content, SEO and CRO (as well as wider digital execution). You're a team player and accustomed to presenting ideas and interfacing with clients as well as contributing as part of a wider collaborative team, serving both clients and internal stakeholders as well.

Whilst this role involves a lot of hands-on delivery of client paid media projects, it is a great opportunity for anyone looking to grow a department within an agency with plenty of room for growth.

Key Responsibilities:

  • Develop and execute comprehensive paid media strategies aligned with client objectives and target audiences.
  • Manage all aspects of paid media campaigns including campaign setup, budget allocation, keyword research, ad copy creation (with support from content teams), problem solving relating to issues such as tracking, and ongoing optimisation.
  • Monitor campaign performance, analyse key metrics, and provide regular reporting to clients with actionable insights for improvement.
  • Contribute paid media forecasting insights, collaborating with other marketing team members to develop marketing forecasts for clients
  • Conduct A/B testing and implement best practices to maximize campaign effectiveness and ROI.
  • Developing and delivering compelling client pitches and media proposals tailored to business goals and audience insights. You will be able to translate strategic goals into actionable media plans, including budget allocation, channel mix, and targeting.
  • Stay up-to-date with industry trends, algorithm changes, and new advertising features to ensure campaigns remain competitive and innovative.
  • Collaborate with cross-functional teams including Developers, SEO, CRO, Project Management and Client Service to deliver integrated marketing solutions.
  • Attend client meetings to discuss findings in relation to audits, reports and other paid work. Advise on and attend pitches to discuss how our paid services would be of benefit to prospective new clients.
  • Generate monthly reports for all client campaigns

Required Skills:

  • Expert proficiency in managing paid media campaigns across Search and Social. Such as on Google Ads, Bing Ads, Meta Ads (Facebook/Instagram), TikTok Ads and LinkedIn Ads.
  • Experience with Google Analytics and Google Tag Manager for campaign tracking and performance analysis.
  • Experience creating and delivering on a performance marketing strategy on behalf of an organisation or within an agency
  • Expert analytical skills with the ability to interpret data, identify trends, and make data-driven strategic recommendations.
  • Excellent communication skills with the ability to present complex ideas and performance reports in a clear and concise manner.
  • Proven track record of delivering successful paid media campaigns and achieving measurable results.
  • Experience developing forecasting reports
  • Ability to manage multiple projects simultaneously in a fast-paced environment while maintaining high attention to detail.
  • Strong problem-solving skills with a proactive and solution-oriented mindset.

Desirable Skills:

  • Experience pitching in paid media work, advising on approaches as part of wider bids.
  • Familiarity with technical solutions to troubleshooting the management of ads (such as on GTM)
  • Familiarity with Consent Management Platforms (CMPs) and understanding of data privacy regulations (e.g., GDPR, CCPA).
  • Proficiency in software relating to paid media including, Google Tag Manager, GA4, Supermetrics, Looker Studio or similar data visualisation tools for advanced reporting and insights.
  • Experience delivering and growing the Paid Media offering for an agency

Education & Experience:

  • Minimum of 4 years of experience in paid media management, with a focus on Google Ads, Bing Ads, Meta Ads, and LinkedIn Ads.
  • Relevant certifications (e.g., Google Ads Certification) are a plus.

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