Paid Media Specialist, EMEA

Job Description

Our Marketing team has the essential responsibility of connecting our customers with our dynamic and ever-evolving brands. Their ownership of immersive campaigns through in-store, digital, social, event marketing and PR channels brings our brands' vision to the world. This diverse and collaborative team of creative, strategic, and curious individuals are constantly looking for new ways to learn about our consumer and push the envelope in our efforts to reach them.

The Paid Media Specialist is responsible for ensuring all marketing campaigns and ecommerce initiatives are supported globally with paid media across multiple channels. This person works closely with internal brand strategy, customer marketing, creative design teams, and other cross-functional partners as well as our external advertising agency, social media partners and media companies to drive brand-right consumer experiences that achieve campaign-specific KPIs. This position will focus primarily on full-funnel media strategy and execution across both traditional and digital placements, media partnerships and tactics. The ideal candidate is an innovative thinker, collaborative, and highly organized.

What will you be doing?

• Own seasonal media campaign planning and calendar process with ad agency and other external partners from start to finish
• Analyze media campaign performance and recommend placement & creative optimizations focused on effectiveness & efficiencies
• Hindsight weekly & seasonal campaign performance and provide insights to the broader marketing team on areas of opportunity
• Lead weekly media campaign management from campaign planning to creative concepting, working with internal & external design partners, & campaign trafficking & flighting in partnership with advertising agency
• Manage campaign asset coordination & organization to ensure all design & launch dates are met
• Act as liaison with promotions team to communicate & maintain promotional calendar for internal & external counterparts
• Partner with copywriters for requests on campaign assets & social media posts, as well as submission & tracking of foreign language translations for international markets
• Ensure 100% accuracy of creative with overall business standards & creative direction
• Partner with Analytics team &/or advertising agency to perform ad hoc seasonal & project hindsight for distribution to leadership
• Conduct ongoing competitor analysis & tracking
• Proactively identify new capabilities & market trends, & facilitate the evaluation of vendor proposals with key stakeholders

What will you need to bring?

• Marketing experience with a specific emphasis in media planning and execution, and/or complementary agency roles
• Bachelor's Degree in Marketing, Advertising or related experience
• Digital marketing experience in a fast paced, multi-channel, retail environment a plus
• Familiar with display & social media advertising products and Brand Lift Measurement Studies
• Proven track record of working across and within a matrixed structure - creative, analytics, and CRM
• Highly organized with strong problem-solving capabilities
• Strong project management and inter-departmental coordination skills
• Highly motivated with ability to thrive in a fluid and demanding environment

Our Company 

Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs.

The company operates a family of brands, including Abercrombie & Fitch, YPB, abercrombie kids, Hollister and Gilly Hicks, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates over 750 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites , , and 

At Abercrombie & Fitch Co., we lead with purpose and always put our people first. We're proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities. 

Benefits & Perks

As an Abercrombie & Fitch Co. (A&F Co.) associate, you'll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F Co. is committed to providing competitive and comprehensive benefits that align with our company's culture and values, but most importantly – with you We also provide competitive incentives to reward the commitment our associates have for moving our global business forward: 

• Incentive bonus program
• Annual companywide review process
• Medical, dental and vision insurance
• Life and disability insurance
• Associate assistance program
• Paid parental and adoption leave
• Access to fertility and adoption benefits through Carrot
• Access to mental health and wellness app, Headspace
• Paid time off and one paid volunteer day per year, allowing you to give back to your community
• Work from anywhere (Mondays and Fridays are "work from anywhere" days for most roles and six work from anywhere weeks per year)
• Seven associate wellness half days per year
• Merchandise discount on all of our brands
• Opportunities for career advancement, we believe in promoting from within
• Access to multiple Associate Resource Groups
• Global team of people who will celebrate you for being YOU

ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER