Marketing Coordinator

Job Title: Charity Marketing Coordinator - Fixed Term Contract - Immediate start

Location: Hybrid – 2 days in the office at Barford.

Salary: £35,000-£38,000 FTE (pro-rata)

Hours 20 hours per week - split over 4 days.

Contract Type: 2-year fixed term

Due to the office's rural location, you will need to drive.

AskVerity is excited to be working with a wonderful agricultural charity based in Barford, just outside of Wellesbourne. This charity supports farmers with housing, emergency relief and a new entrant scheme supporting the next generation of farmers in England and Wales. Established during the Foot and Mouth outbreak in 2001 my client is a small but impacftul charity with a great team.

As they approach their 25th year, they are searching for a proactive marketing professional to play a key role in expanding their communications and outreach. Working closely with their leadership team, you will help shape the charity's voice, enhance visibility, and build stronger connections with donors, supporters, and sector partners.

As part of the existing dedicated small team, you will help collate and provide valuable marketing and content support, including supporting the capturing of photography and video for use on digital channels, assisting with the development of volunteer and ambassador case studies, and supporting CRM data collection and engagement surveys.

This is an exciting, hands-on, outward-facing role suited to an organised, creative, and personable team player. You will also support the marketing manager to coordinate the charity's presence at a wide range of events -including agricultural shows, conferences, and community activities, ensuring a consistently professional and compelling presence across England and Wales.

Key Responsibilities:

Marketing & Communications

• Lead the development and rollout of a refreshed brand identity.
• Develop and implement multi-channel marketing campaigns (digital, print, events).
• Manage and grow the charity's social media presence (Facebook, LinkedIn, Instagram).
• Create engaging content - stories, blogs, newsletters, and case studies that highlight our impact.
• Maintain and update the website, ensuring it remains fresh, accessible, and donor-focused.

Brand Refresh & Communications

• Review and update marketing materials, templates, and digital assets.
• Ensure consistent use of brand and messaging across all channels.

Supporter & Donor Engagement

• Develop marketing campaigns to support fundraising initiatives and events.
• Create email and direct mail newsletters and supporter communications to strengthen donor relationships.
• Collaborate with fundraising staff to develop materials and stories for appeals and sponsorship opportunities.

Public Relations

• Build relationships with media, rural organisations, and sector partners.
• Help promote the chaity at events, agricultural shows, and through partner networks.
• Monitor marketing analytics and report on engagement and reach.

Fundraising Support

• Collaborate with fundraising teams to promote campaigns and events.
• Create marketing materials to support donor engagement and stewardship.

Person Specification:

About You

We're looking for someone creative, organised, and passionate about making a difference in rural communities.

Essential:

• Proven experience in marketing, communications, or PR.
• Strong writing and storytelling skills with an eye for brand consistency.
• Confident managing social media and digital marketing tools.
• Confident capturing photo & video content via mobile phone/or another suitable device.
• Strong interviewing skills.
• Ability to manage multiple projects and meet deadlines with limited supervision.
• Collaborative team player with a can-do attitude.
• Experience using design tools (e.g. Canva, Adobe Express) and CMS platforms (e.g. SquareSpace/WordPress).
• Understanding of email marketing platforms (e.g. Mailchimp).
• Excellent timekeeping skills
• Passion for the charity sector and its values.
• Comfortable with digital campaign measurement and metrics
• Knowledge of SEO and the value of search-optimised content

Desirable:

• Recognised qualification in marketing and communication
• Experience in the agricultural or charity sector.
• Knowledge of fundraising principles.
• Graphic design or video editing skills.
• Familiarity with the farming and rural charity sectors.
• Knowledge of paid social, and search advertising

Benefits:

• Opportunity to shape the future of a respected national charity.
• Flexible, part-time working arrangements.
• Supportive and friendly team environment.
• A meaningful role helping to make a tangible difference to farming families across the UK.
• Pension scheme 6% employer contribution
• Simply Health Cash Plan Health cover (upon completion of probationary period)
• 25 days (pro rata) annual leave plus bank holidays
• Being part of a mission-driven team
• On-site car parking
• Village location

This role is not open for sponsorship to work in the UK; therefore, you must possess the right to work in the UK.

Job Types: Part-time, Fixed term contract

Contract length: 24 months

Pay: £35,000.00-£38,000.00 per year

Expected hours: 20 per week

Benefits:

• Company pension
• Free parking
• Health & wellbeing programme
• On-site parking
• Private medical insurance
• Work from home

Work Location: Hybrid remote in Warwick CV35 8AQ