Digital and CRM Executive

About Montane:For over 30 years Montane has become famous for its innovative, lightweight, breathable clothing and equipment for endurance sports and outdoor activities in extreme environments. Montane specialises in creating technical outdoor clothing, backpacks and accessories, where design and performance are of the highest quality. We have a friendly, dynamic, and ambitious team motivated by a love of the outdoors and with a passion for producing exceptional products. Based in the North East of England. We are represented in many territories around the world and have a head office in Northumberland, a showroom in the Lake District and a showroom in Munich.About the Role:We are looking for someone with a passion for digital communication, and a knack for driving results through compelling, engaging email campaigns. The ideal candidate will play a vital role in developing, executing and analysing our email marketing initiatives to engage and grow our audience, and nurture prospective consumers to build strong brand loyalty.Responsibilities:Oversee day-to-day execution of marketing campaigns in line with the Marketing and D2C commercial calendar.Support the planning and delivery of automated customer journeys including our welcome, abandoned basket and sunset flows.Work with the wider D2C team to segment audiences and deliver personalised emails and retention programmes.Monitor CRM performance, providing insights and recommendations to improve engagement and retention.Assist Digital & Ecommerce Manager in optimising the D2C website to enhance user experience, conversions, and repeat purchases.Track and report on KPIs across digital campaigns, ensuring activities align with sales and growth targets.Collaborate with cross-functional teams (sales, product, customer service) to ensure seamless customer journeys.Stay updated on digital trends and emerging CRM tools to drive innovation within the department.Skills and Experience:At least 2–3 years' experience in a digital marketing, CRM, or e-commerce role (wholesale or retail background a plus).Confident in CRM and email marketing platforms, and CMS (e.g. Shopify, Klaviyo, or similar).Strong analytical skills with the ability to interpret data and provide actionable insights.Experience with digital reporting channels is desirable.Understanding of D2C strategies and customer lifecycle management.Knowledge of outdoor performance wear products and consumer behaviour; personal interest or experience in outdoor sports/activities is an advantage.Excellent communication and organisational skills, with strong attention to detail.A proactive mindset with the ability to manage multiple projects simultaneously.Strong commercial awareness.Team player, taking part and working as a team to deliver the best results.A willingness to listen to feedback and learn new skills to create the best customer service experience of the brand.Our ValuesOur Values bring our team together, they are our shared beliefs, they define our culture and shape the way we approach our work.ALL INNo half measures>Passion, commitment, a collective belief that it can be done.PURSUE PERFECTIONDeliver beyond expectations>Performance, quality, service, communication.PRESENCE NOT NOISEPrioritise the things that matter>Add value, create clarity, build trust.THINK LONG TERMConsidered, responsible choices>Build our brand, protect our playground.Benefits:Friendly and Supportive TeamHealth Cash PlanMental Health and Wellbeing SupportCycle Scheme25 Days Holiday Plus Bank Holidays, Increasing with Length of ServiceHoliday Carry Over DaysCore Hours and Flexible Start and Finish TimesWork From Home DaysGenerous Discounts on a Wide Range of Products and BrandsThe outdoors is everyone's playgroundAt Montane we are 'All In', we are passionate about encouraging diversity, inclusion, and equal opportunities. Everyone has a part to play, and each person contributes to our success. The diverse backgrounds, experience and commitment of our team members enables us to keep innovating and pushing boundaries through our brand and product.Location:NorthumberlandSalary:Competitive, dependent on experienceContract:Permanent, Full TimeClosing Date:27th November 2025Please Note:If a good volume of suitable applicants is received, this vacancy might close before the date advertised, therefore please apply as soon as possible if you are interested in the role.No Agencies Please