Paid Media Manager
2 weeks ago
Advert
Location:
London (Hybrid Working)
Reports to:
Senior Digital Strategy & Content Manager
Contract Type:
Full-Time
At
Hain
, we're on a mission to build
purpose-driven brands
that make healthier living more attainable — empowering our people, engaging our partners, and living our values every day.
We proudly operate across
five core categories
— Snacks, Baby/Kids, Beverages, Meal Prep, and Personal Care — in
five key geographies
: the UK, Ireland, Western Europe, USA, and Canada.
Our portfolio includes over
11 market-leading brands
, such as
Hartley's, Ella's Kitchen, Linda McCartney's, New Covent Garden, Yorkshire Provender, Cully & Sully, Natumi, Joya, Lima, Sun-Pat, Frank Cooper's, Robertson's,
and
Clarks
.
Having established ourselves as leaders in our categories, we're now entering an exciting new phase — investing in
brand-building and digital capabilities
to accelerate top-line growth. To help drive this journey, we're looking for a
Paid Media Manager
to join our dynamic team.
*The Role
As
Paid Media Manager*
, you'll play a key role in planning, managing, and optimising digital marketing campaigns across our portfolio of brands.
You'll be a
self-starter
who's passionate about performance marketing — spotting new opportunities, leveraging data, and driving ROI through innovative, results-oriented paid media strategies.
*Key Responsibilities
Campaign Planning & Implementation (20%)*
- Plan, implement, and manage digital marketing campaigns across key social media platforms.
- Develop targeted strategies to reach and engage key audiences.
- Monitor and adjust campaigns in real-time to maximise performance.
*Creative & Content Optimisation (5%)*
- Partner with internal teams and agencies to develop high-performing ad creatives.
- Ensure content aligns with platform best practices.
- Provide creative performance insights and recommend improvements.
*Media Buying & Execution (40%)*
- Manage paid media campaigns directly via platforms such as Meta and TikTok, or through agencies.
- Conduct A/B testing and other optimisation methods to enhance campaign performance.
- Allocate and manage budgets efficiently to deliver best-in-class ROI.
*Performance Analysis & Reporting (10%)*
- Track and analyse campaign performance data.
- Deliver actionable insights and comprehensive reports to stakeholders.
- Use data to inform and refine future campaign strategies.
*Cross-Functional Collaboration (20%)*
- Align paid media strategies with brand objectives and broader marketing plans.
- Work closely with Communications Teams to ensure consistent messaging and goals.
- Collaborate across teams to ensure digital activity supports overall business priorities.
*Trend Identification & Innovation (5%)*
- Stay ahead of digital and social media trends.
- Identify new growth opportunities and emerging platforms.
- Develop test-and-learn programs to drive innovation across our brands.
About You
- 2+ years of experience in digital or performance marketing, ideally in a B2C environment.
- Strong understanding of paid media channels — especially Meta Business Manager and Google Ads Manager.
- Proven ability to manage multiple campaigns and projects simultaneously.
- Analytical thinker with a data-driven, strategic mindset.
- Proactive, organised, and hands-on — with a passion for continuous learning.
- Excellent communicator and team player who thrives in a collaborative environment.
*What we can offer you*
- Competitive salary / rate of pay
- Hybrid Working Option
- 25 days annual leave, plus 8 Bank Holiday
- Option to purchase additional annual leave
- A day off work to support our charity partners
- Flexible working options
- Pension
- Medical benefit
- And access to a HUB that offers many discounts from a range of suppliers and retailers
*Why Join Us?*
This is a fantastic opportunity to help shape the digital future of some of the UK's most loved purpose-driven brands. You'll join a passionate, collaborative team driving meaningful change — with the freedom to innovate, experiment, and make a tangible impact.
Be part of something bigger - join Hain and help us make healthier living more attainable for everyone.
Qualifications
Benefits
Not Specified
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