Marketing and Social Media Executive
6 days ago
About Us:
At Hillside Paws for Life, we are passionate about breeding and training dogs to be loyal companions for families across the UK. We not only specialize in breeding, but we also offer comprehensive dog training programs that prepare dogs to thrive in diverse environments. Whether it's assistance, protection or great family pets , our skilled team ensures every dog is trained to be the best version of themselves.
We are seeking a social media & Marketing Specialist to help expand our brand, increase our online presence, and attract new clients through creative, effective marketing and social media strategies. If you have a proven track record of success in marketing, love working with animals, and are eager to take our brand to new heights, we want to hear from you
Role Overview:
As our Social Media & Marketing Specialist, you will be responsible for overseeing our brand management and executing digital marketing strategies that will drive awareness and business growth. You'll create innovative campaigns that reach new markets, attract clients, and establish Hillside Paws for Life as the go-to name for dog breeding and training in the UK. This role will involve both hands-on content creation and strategic planning.
Key Responsibilities:
· Social Media Strategy: Develop, implement, and manage social media campaigns on platforms like Facebook, Instagram, YouTube, TikTok, and more.
· Market Expansion: Identify and target new customer segments, reaching potential clients outside our current market.
· Creative Campaigns: Create engaging and eye-catching content (images, videos, blog posts) that resonates with our target audience.
· Community Engagement: Build and foster a strong online community of dog lovers, potential clients, and brand advocates.
· Digital Advertising: Plan and execute paid ad campaigns on Google, Facebook, Instagram, and other platforms to drive leads and conversions.
· Event Marketing: Research and identify relevant dog shows, expos, and other events for promotion, networking, and brand visibility.
· Analytics & Reporting: Track key performance metrics and adjust strategies based on insights.
· Influencer Partnerships: Identify opportunities for collaboration with pet influencers and brand ambassadors to promote our services.
· Pitching New Ideas: Bring fresh ideas to the table, from new content strategies to potential collaborations, sponsorships, and innovative ways to market the business.
Skills & Experience Required:
Proven Marketing Experience: Minimum 2 years of experience in digital marketing, preferably in the pet industry or a related field but not essential.
Social Media Expertise: Strong understanding of various social media platforms, content creation, and community engagement.
Creative Thinking: Ability to think outside the box and develop unique marketing ideas that will attract attention.
Communication Skills: Excellent written and verbal communication, with the ability to produce engaging content and persuasive marketing messages.
What We Offer:
· Opportunities for Creative Growth
· Supportive, Dog-Loving Team
· Flexible Working Hours
How to Apply:
Send your CV and a brief cover letter to us explaining why you would be a great fit for Hillside Paws for Life. Be sure to include examples of your previous marketing campaigns and any creative ideas you have for growing our brand.
Job Type: Part-time
Pay: £12.24-£14.00 per hour
Expected hours: 22.30 per week
Benefits:
- Flexitime
- On-site parking
Work Location: In person
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