Digital Marketing Manager

Digital Marketing Manager – Turtle Bay – Bristol

Based in our Bristol Head Office

12-month FTC Mat cover starting March 2026

Turtle Bay is all about bringing the energy, soul, and spirit of the Caribbean to the UK – and we're on the lookout for a
Digital Marketing Manager
to lead our digital vision and keep us ahead of the curve.

This isn't just about managing campaigns – it's about shaping the future of how Turtle Bay connects with guests online. You'll own our digital strategy end-to-end, driving innovation across social, CRM, paid media, SEO, and app engagement. From big-picture planning to hands-on delivery, you'll make sure every digital touchpoint feels unmistakably Turtle Bay – vibrant, authentic, and full of good vibes.

Reporting directly to the Marketing Director, you'll be the digital authority in the business and lead a talented team of three: two Digital Marketing Executives and one Senior Marketing Executive.

You'll set the pace for how we engage, convert, and retain guests, using data-driven insights to optimise performance and deliver measurable growth.

We're looking for someone who's confident, commercially sharp, and bursting with ideas. You'll combine creativity with analytical thinking, thrive in a fast-paced environment, and know how to pivot when trends shift. If you're ready to lead campaigns that mix food, rum, music, and sunshine – we'd love to hear from you.

Key Skills & Experience

• At least 5 years' experience in a senior digital marketing role with proven leadership
• Expertise in digital strategy, multi-channel campaign management, and performance optimisation
• Strong knowledge of social media, CRM, SEO, PPC, and paid media
• Experience managing agencies and internal stakeholders at a senior level
• Exceptional analytical skills with a data-driven mindset
• Ability to balance strategic vision with hands-on delivery
• Excellent leadership and team development skills
• Highly organised, with the ability to manage multiple priorities in a fast-paced environment
• Familiarity with CMS tools, CRM platforms, and app comms
• Agency account management

Desirable Experience

• Marketing within the hospitality industry

What you'll be doing:

Digital Strategy & Leadership

• Own and implement the digital marketing strategy aligned with business objectives
• Lead and inspire a team of three, driving best-in-class digital output
• Report regularly to senior leadership with clear insights and recommendations
• Stay ahead of industry trends, identifying opportunities to innovate and grow

Social Media & Content

• Oversee social media strategy, content creation, and paid campaigns
• Ensure everything we post is bold, relevant, and full of personality
• Manage influencer partnerships and activations that amplify our brand
• Report regularly on performance of digital channels and campaigns with recommendations

CRM & App

• Lead CRM strategy to maximise guest engagement and loyalty
• Deliver personalised journeys and campaigns that drive bookings
• Grow and optimise our Bay Club app, adding value for members

Website & SEO

• Keep our website fresh, optimised, and converting
• Manage booking widgets and ensure a seamless guest experience
• Drive SEO performance and track results

Paid Media

• Own paid ads strategy across Meta and Google
• Manage agencies to deliver ROI-driven campaigns
• Continuously optimise spend, targeting, and creative

Local Marketing & National Campaigns

• Support restaurant teams with local activations and events
• Deliver national campaigns that build brand awareness and drive footfall

What does my role look like?

Hours:
40 hours per week, flexible to business needs

Days:
Typically, Monday–Friday, with occasional evenings/weekends for events

Where:
Based at our Bristol Head Office (at least 4 days in office) with occasional travel to sites

Reporting to:
Marketing Director

Development:
Regular check-ins to support your growth, KPIs, and training